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New AdWords Match Type

Broad Match Modifier is a new way to match keywords in your AdWords campaign. The purpose of this new match type is to fill the gap between Broad Match, which is under targeted and sometimes matches queries which are not related, and Phrase Match, which his often too precise to match a significant amount of traffic.

7 Levels of AdWords ROI Tracking

Google AdWords is arguably the most measurable advertising medium on the planet Earth. Sometimes.