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Embracing Live Video In 2021 – A How-To Guide

  For the past couple of years video content has been on the rise on most of the social media platforms, including Facebook, Instagram, Tiktok, Snapchat, and YouTube. In fact, according to Google, the time people spend watching live content went up by 250% in 2020. Today, we have a quick little how-to guide to
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Digital Marketing Industry Updates – September

Google Changes How it Generates Titles for Search Results Google has confirmed that it recently changed the way it creates titles for its search result listings. Before the change, search results snippets and titles were often generated based on the query that the searcher entered. With the change, Google will be using a new system
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Digital Marketing Industry Updates – August

Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
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Digital Marketing Industry Updates – July

Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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Digital Marketing Industry Updates – June

Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
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The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
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How to Find Your Audience on Social Media?

When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
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Ephemeral Content
The Age Of Ephemeral Content

Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock.
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Time Poor Social Media Management

You’ve got deadlines and KPIs to hit, and ensuring your social media following is happy is low down on your list of priorities. We get it, we really do. Every business owner knows, however, that their company needs to have social media visibility to have any kind of success these days. Maintaining multiple accounts and
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Essential Social Media Marketing Tips

Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essential
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