The Best source of Facebook Ad Ideas: Your Competitors!
Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
How to Find Your Audience on Social Media?
When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
The Age Of Ephemeral Content
Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock.
Time Poor Social Media Management
You’ve got deadlines and KPIs to hit, and ensuring your social media following is happy is low down on your list of priorities. We get it, we really do. Every business owner knows, however, that their company needs to have social media visibility to have any kind of success these days. Maintaining multiple accounts and
Essential Social Media Marketing Tips
Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essential
Embracing Live Video In 2018 – A How-To Guide
Live video is the perfect way to showcase your brand to your audience and presents you with the unique opportunity to differentiate yourself with your competitors. With Facebook and Instagram making the world of live streaming more accessible, you can’t ignore the opportunity. Today, we’ve got a how-to guide to break down why you should
Brick And Mortar Social Media Marketing
With so many recent technological advances we’ve witnessed a huge shift in consumer shopping habits. This has, in turn, resulted in the creation of new online businesses, but despite their propagation, there will always be space for the traditional brick and mortar retailer. With that said, however, the offline retailer still needs to stick with
Instagram Stories – A Must Use Marketing Tool
Having only recently celebrated its first birthday, Instagram Stories has dominated the realm of live 24 hour video content and become an increasingly powerful marketing platform. With more that 200 million active users either filming or viewing the live content each day (40 million more than Snapchat), it’s obvious as to why many businesses have
Social Listening: What It Is, And Five Ways To Use It
In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
Social Media Blunders That Can Land You In Hot Water
If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done