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Are you integrated? 3 easy steps to get started with Integrated Marketing Communications.

We live in an age of information-overload. You probably receive more messages in one day than your Great-Granddad’s Great-Granddad did in a year. There’s probably a more accurate scientific figure to back that up, but you get the picture. The real question is – how do you ensure your message breaks through to the other
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Should I Stop SEO or Pay-Per-Click

I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…


Mobile Advertising and the New “Top Two”

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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