Digital Marketing Industry Updates – August
Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
Landing Page Optimisation: First Impressions
Landing pages … AKA the gift that keeps on giving! If you were to ask any marketer, creative freelancer or small business owner what they value most from their online presence, we’re confident each will respond by saying landing pages.
Catering To A Mobile Audience: Our Top Tips
When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
Bounce Rate – The Silent Killer
It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
Don’t Cramp Your Site- AMP It
Attention span is an important thing for all forms of digital marketing – SEO, social media and paid advertising are dependent on an ROI for money spent. With SEO in particular, if you fail to grab users attention and they bounce back to the search results page, Google notices and looks more favourably on whoever
Queensland Government’s Small Business Digital Grants Program
Great news for small Queensland-based businesses – you could get a government funded grant of up to $10,000 (excluding GST). The program has been designed by the Office of Small Business, Department of Tourism, Major Events, Small Business and the Commonwealth Games to help the eligible business to put themselves in a stronger position against
What Are Google Snippets?
The latest Aunt Agony and DIY hero! Have you ever had a question you needed the answer for quickly? Maybe you spilt red wine on the new carpet? (Who hasn’t). Or while wandering the supermarket shelves, you wondered what to make for dinner? Almost always Google has the search result for you, but we often
Three Tech Trends To Watch
“How did I miss that?” At some stage you’ve likely asked yourself this exact question. Missed what, exactly? I am referring to digital and technological developments. Believe it or not, there are still small businesses that do not own a website and have zero presence online. The innovation and advancements we are now seeing affect
Why You Need Convertopages 2.0
Our attitude towards the Internet and how we interact with it on a daily basis has changed how we do business forever. It means you need to invest in your online marketing now more than ever, and Convertopages is the perfect tool to use in addition with your Google AdWords campaigns. Learn more about Convertopages
Let’s Talk About Bounce Rates
Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.