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Custom Ad Scheduling for Seasonal PPC success

Right time, right message Many people believe that running their AdWords campaign 24/7 is the best or at least the only option. This is not only incorrect, it’s uneconomical and in most cases, unsustainable. First things first; tracking. In order to make informed decisions, we must analyse data from your AdWords account.  Identify productive and
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What’s A Good Conversion Rate?

Begin with the end in mind. A good conversion rate can vary from which industry you are in, to your website and the types of keywords you use. However, conversions are the holy grail of all goals for a marketer, so there are a series of processes one must go through before finally figuring out
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