Blog

Due to the solemn fact that 90% of all startups fail within their first two years of operation, many are starting to consider whether the old rule of thumb of 10% budget spend on marketing is sufficient. Maybe, some of these startups would benefit from a more padded marketing approach of 15 or 20%. When
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What’s the first thing you think of when you hear the words “Search” or “Pay-per-click”? Naturally: Google! That proves true as well for advertising on search engines. Because Google holds the lions share of search results and queries across the internet. Google might always be the first choice of search engine that any business or
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Over the past year, COVID-19 has disrupted businesses big and small all over the world. It has changed much of our behaviours, not just as citizens and consumers, but as entrepreneurs and business owners as well. Much of what used to be brick-and-mortar businesses have now moved and taken up space online and are now
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Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
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With the rollout of Windows 10 in 2015, Bing became the Microsoft recommended search engine. Since then, Bing has reported a 22% year on year growth for search volume, reaching an average of 192 million searches per month. Bing Ads are very similar to Google AdWords, working on a pay-per-click basis and allowing the account owner
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One of the most common issues to occur among small and start-up businesses is the lack of knowledge that some in regards to how to effectively market themselves in order to increase brand awareness. Whether you have a minimal or a large budget, at SponsoredLinX we have the know how to help you implement three
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With all of these different social media platforms to run your campaign on, it’s no wonder people are starting to hire social media managers. But how do those social media managers deal with every other aspect of their job? Here’s a list of five essential social media tools the experts use to run a successful
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Following on from last week’s blog about controversial advertising, it’s now time to take a look at other types of advertising you can draw inspiration from; in particular, brands who excel at marketing boring products! #1 – Poo Pourri   Who could forget the unmistakably original ‘Poo Pourri’ ad series? Let’s face it, most bathroom
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Aim for clever – not offensive – storytelling Humour is such a subjective thing. What is amusing to one person, can be grossly offensive to another (or many people). But that said, there are some lines you just shouldn’t cross in advertising, because offensive or controversial advertising results in a lot more than just ‘hurt
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When you’ve tried everything you can to increase your brand following, but your Facebook page is still mimicking the call of a thousand lonely crickets, it can be tempting to look for quick fixes. After all, it’s not like anyone will know you’ve bought fake Facebook likes, right? Wrong. In 2016, there are plenty of
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