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Making Your E-commerce Site Convert

Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.


Google Enhanced Draws Scepticism

If you’ve logged into your Google AdWords account recently, you may have received numerous notifications heralding the introduction of Google Enhanced campaigns.


Google – What are they up to?

There is no doubt that Google has become a household name and the only tool to search online. This dominance & ever expanding leadership has given them amazing strength to be able to stay ahead of the market by continuing to innovate and discover new markets to invest into. Lets take a look at what
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High Court Ruling Protects Google From Trademarked Advertising

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.