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Technology Advancements in PPC Advertising

The technology you never knew you couldn’t live without! Think back 10 years ago… Nobody even knew what an iPhone was back then. We were all living in our worlds of bulky desk computers, heavy suitcase sized laptops and phones that were just that; phones. In the last decade technology has advanced so much that
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Has Your Paid Search Campaign Got a Money Leak?

Patch that hole in your budget bag! Ever wondered if you are wasting money on your AdWords advertising? Erin Sagin for Wordstream states that, “the typical business wastes 25% or more of their total paid searches spend”. This is a problem and trying to figure out wasted spend on Google AdWords can be challenging. Here
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Hyper Remarketing

Add a little hyper to your market! Have you ever been to a website and then suddenly seen the ads for that business all over the internet? Ads on other websites, ads in banners, even ads in your Facebook feed – that company’s advertising budget knows no bounds! Welcome to the world of remarketing. Remarketing
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Different Ways to Target Your Display Campaign

Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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Bye-Bye to Google Ads on the Right-Hand Side

Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
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Don’t Just Survive, Thrive!

Regardless of whether you have an eCommerce site or a simple landing page, there are some simple questions that need to be asked when looking at how to increase conversions and sales. Here we take a look at the things that can increase your chances of getting your site’s traffic through to the point of
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Why Long-tail Keywords Equal High-value for your Business

The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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This Week in Digital

As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Constructing the Perfect Banner Ad

Create Ads People Want to Click! For as we have been surfing the web as we know it today, we have been doing so under a barrage of banner ads for almost everything we could possibly think of. From their humble beginnings in the early 90s banner ads are now in almost everything we do
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Adception

How to layer your marketing One of the modern classics in cinema has been, in my opinion, Inception. Let’s not worry about if you got it first time around or not, the key take away from the movie was that different levels of consciousness are contained with-in people. This has led to the catch phrase
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