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Back To Basics With AdWords

Let’s get back to basics with AdWords! Below we’ll discuss how they work, and how to use them to best effect. We’ll give a brief introduction to the concept of AdWords and lastly how Google ranks ads. So, what is Google AdWords? Simply put – AdWords is an auction. Advertisers compete against one another in
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4 Common AdWords Misconceptions

Evidently, Google is the largest and most successful search engine freely available today. They are, however, much more than just a search engine, they’re an advertising platform. We understand that some people may be wary to invest in Google’s pay-per-click advertising platform, Google AdWords, as they fear it might be too impersonal coming from such
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Google AdWords for your business
Google AdWords For Your Business – Why It Is So Effective

As marketers, we often hear questions like “does Google AdWords really work?” or “what’s so good about Google AdWords?”. Sometimes we’ll even get the occasional “what is Google AdWords and how does it work?”. Essentially, Google AdWords is a PPC advertising tool that can reach very specific targets and for minimal cost! So here’s what
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AdWords Optimize For Conversions
Are You Optimising Your AdWords Ads For Maximum Conversion?

Creating multiple ads within your AdWords ad groups can be a great way to draw in more users, but equally important are your settings for how each are displayed. Below, we’ll run you through two key AdWords tools that you can help you better maximise conversions.


Google AdWords Click-To-Call Updates Are Here!

As part of our regular Digital Marketing news segments, today we’ll be looking at some of the latest updates to come out regarding Google AdWords Click-To-Call extensions! Below, we run through the top announcements revealed last week by Google. 


Google AdWords Launch New Marketing Goals Website

For many small to medium business owners, finding new and effective strategies to help achieve your business goals can be hard work. Fortunately, Google have launched a new frontier to help make life easier – the AdWords Marketing Goals website! Announced on November 3rd, Google’s new AdWords website will aim to help business owners put
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3 ways Google is changing how we shop and travel

There are a whole lot of new features coming to Google AdWords, and as you can expect, it’s bound to revolutionise the way we shop and advertise. Dedicated smart filters for hotel searches, price tracking for flights, and even interactive shopping banners for YouTube – there are huge opportunities coming for both consumers and advertisers!
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3 simple ways to save money on your advertising budget

If you’re like most business owners, entrepreneurs, or humans in general, the last thing you set out to do each day is throw your money away on purpose. This might seem obvious, but the truth is: if you don’t have a good advertising strategy in place, you could be doing just that. Below, we share
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Technology Advancements in PPC Advertising

The technology you never knew you couldn’t live without! Think back 10 years ago… Nobody even knew what an iPhone was back then. We were all living in our worlds of bulky desk computers, heavy suitcase sized laptops and phones that were just that; phones. In the last decade technology has advanced so much that
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You Tube ‘Bumper Ads’

Snackable Videos Are On the Menu This year marks a milestone year for internet usage set to topple 1 Zettabyte (1 Trillion Gigabytes) by the end of 2016. It seems we have become extremely efficient at consuming huge volumes of data from an almost infinite number of services worldwide, but one of our favourite choices
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