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Top 20 Requirements for a Successful Website

No, we’re not exaggerating! 26 years ago the world’s very first website went live. If you want to check it out, visit: info.cern.ch. The site is text only and was created by a British computer scientist named Tim Berners-Lee in 1990 while working at the European Organisation for Nuclear Research (CERN). It’s more than fair
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Mobile Web Optimisation Strategies

K.I.S.S. Before we get into the strategy part of this article, I need you to go here and enter your site into the mobile friendly test field… http://mobilechecker.com.au/ Have you done it? If you could see a mobile-friendly version of your website in the mobile interface then well done to you! This means your website
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Why You Need Convertopages 2.0

Our attitude towards the Internet and how we interact with it on a daily basis has changed how we do business forever. It means you need to invest in your online marketing now more than ever, and Convertopages is the perfect tool to use in addition with your Google AdWords campaigns. Learn more about Convertopages
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Let’s Talk About Bounce Rates

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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The Art of High Converting Landing Pages

Sadly, we see landing pages belonging to small to medium business owners which are suffering from a disconnect. So many marketing activities online direct people to a business’ homepage and not a specific landing page, when the truth is your conversion rate could drastically improve if that traffic were being diverted to the correct landing page.
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Web Hosting 101

Even for some seasoned web professionals understanding the different components of web hosting can be confusing, but it is very important to know about the services you are paying for and why you need them. So what hosting services do you need to get a website online? There are three main services that every website
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Testing is the Pathway to Landing Page Optimisation

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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Why Landing Pages are more of a Team Player than you might think.

High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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Local Businesses Win with Mobile Responsive Websites

We all know that websites now must be mobile responsive if the owners of these websites want these sites to rank organically via Google search. However, just because Google have implemented a new algorithm, is this enough of a reason to change your website? The real question needs to be, ‘How important is mobile search
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Google April 21st Update – The News You Need to Know PART II

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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