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Improving Ad Position – What You Need To Know

The common train of thought for most advertisers is that improving the ad position of their ads is to increase the bids for the keywords essentially ‘outbid’ the competition. As true as this may be, there are alternatives to simply throwing more money at the situation in order to reach that much sort after ‘top
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How to approach SEO now that Penguin 2.0 is out in force

In late May Google released their latest major search algorithm update dubbed “Penguin 2.0”. This update is a continuation of Google’s efforts to deliver a better user experience to people searching online. For many businesses it means they need to approach SEO differently if they want to remain competitive online.


Fundamental Optimisation Techniques

Google AdWords is by far the most time effective way to get yourself onto the front page of Google and advertise your business. However, while turning this advertising initiative into a return on investment is a goal many businesses have, many fail to understand that it’s a process of hard work.