What You Can Expect
Unlike other online marketing techniques, SEO can prove to be a slow process. Although our SEO campaigns are result and client-focused, it can take time to see the impact our changes make for your business. This is something all reputable SEO agencies should make clear to their clients.
If you’re wondering why this is such a lengthy method, it’s because of Google’s focus on providing their users with quality content. As the largest search engine available today, there are millions of websites that Googlebots need to analyse to ensure the content is of value to searchers but due to the sheer volume of changes made daily, it can often take up to a fortnight for Google to index your page.
It’s also important for you to recognise how competitive your industry is when it comes to ranking organically. You’ll be up against every piece of content for the keyword you’re targeting and Google needs to trust that you’re the best choice (especially since you’re not paying them to be seen like you would in AdWords).
Luckily for you and your business, we have the best tools, the most experienced staff, as well as the drive and determination to see your business climb the rankings. Once you start moving, you’ll notice a substantial difference in your return on investment and you may even have to consider expanding your business!
Australian SEO Experts
As one of the most competitive fields in digital marketing, it’s imperative that you establish the right techniques when it comes to your SEO campaign. To ensure the best results, the first step lies in knowing what to look for in an SEO company. Given the large number of SEO service providers in Australia, this can often be a major challenge for small to medium business owners.
While cost is often considered the most important aspect of hiring an SEO agency, we believe that ensuring a better ROI for our clients is the main objective.
Included in the cost of our packages is the revision or production of specialised SEO content. Our content team is experienced in writing SEO-friendly text that will be uploaded to your website in a manner that Google will approve.
As part of the initial set up process, we perform a competitor analysis that helps determine where you may be falling short. Based on these results, we will work to implement a strategy unique to you and your business goals.
We also instil a link building strategy that has authoritative and legitimate websites pointing back to your site. This will help establish your brand as an industry leader with value to offer current and potential clients.
Some of our SEO staff are also experienced in the use of social media for growing your online presence. We will help you establish and build profiles on Google+ that can help you reach local, national and international clients depending on your business range. Creating social media pages will also assist in raising your credibility with potential clients.
All of these inclusion and changes are summarised in a fortnightly report and designed to be Google-friendly to ensure the smoothest transitions and best rankings.
Before You Start
We love helping small to medium businesses succeed online, it’s our sole focus! There are, however, a few things to note before you sign up for SEO from any agency, not just our own. Search engine optimisation is an extended process with many rules and regulations that need to be factored in. With Google and other search engines like Bing and Yahoo constantly updating their formulas for website assessment, it’s important to find an agency that has account managers that will dedicate their time to ensuring your website is adjusted accordingly.
Any marketing company that claims to be able to get your business ranking on the front page of a search engine in a week is simply just going to waste your money on low-quality links, spam content and other tactics we refer to as ‘over-optimisation’ and ‘black hat SEO’.
The problem with these techniques is that Google learns quickly what these strategies look like, and will penalise or ban your website. At SponsoredLinX, we are very careful with guidelines to ensure your online presence is genuine. We know to avoid nonsensical text content such as keyword stuffing, link stuffing from questionable websites and making too many changes too quickly.
While no ‘magic formula’ exists, we know what works and how to move your business higher through the ranks of search engines. Our priority is to assist your business. Your success is our success. We only ask that you bare with us during this process as it can take up to three months to start seeing changes and a more valuable return on investment.
Our job as digital marketing leaders is to understand the nuances of each search engine and what they require in regards to SEO. With algorithms and guidelines consistently being updated, this task takes a highly skilled team of talents to ensure your business starts seeing an improved ROI and higher rankings.
For years we have worked on developing a strategy that is designed to help small to medium businesses across Australia and New Zealand succeed in our digital era. Now, with the best tools, highly qualified staff and access to the most reputable resources, we are confident that we can get your business ranking on the front pages of all three major search engines — guaranteed!
When you’re ready to see more traffic, a higher number of qualified leads and the best conversion rates you have ever seen, contact us and let one of our representatives explain what we can do for you and your business.
How Long does SEO Last
SEO is a process, the longer you work with a good SEO agency the more results you will get. This almost acts like a snowball effect as well. Once your site is doing well for some key terms, this tells us that the search engines that it is trustworthy. This means that as you continue your SEO, the key terms will become easier to get ranking and rankings will happen faster. This only means more sales and leads, which is why SEO is so important and it will certainly pay for itself.
If you happen to stop SEO you will see your website start to slide. And, it will lose its authority and trust. This means that if you decide to start again you will have to start basically all over. This momentum will be lost, which is really helpful and important when you are doing a campaign in SEO.
SEO Long Term
SEO is for the long term. It is used to get your site in front of as many people that you can with better rankings. This allows you to be found easier. As you start to rank for terms your site will start to rank for related terms as well. This will expand the number of keyword phrases that you will begin to rank for and it will cast a larger net. Your authority and trust factors will increase which will make ranking for new terms easier as well. It is similar to a snowball effect where once the momentum is there, it grows rather quickly.
Once you stop SEO you may see results decline almost immediately or over time. It really does depends on what your site, what the competition is doing for SEO and the competitiveness of the industry. However, once stopped the momentum stops as well and you would have to start all over again. It is advised to not look at SEO as an expense but as an investment for sales. Something that all businesses need to continue to dominate in their particular market.
SEO for Better Rankings
SEO is great for any kind of business as well. e-Commerce stores that sell products, obviously need it. But, the local companies that sell services need it as well. Local companies SEO is usually a little easier to achieve that of e-Commerce because you are trying to rank in an area and not an entire country. However, this isn’t always the case. When we look at SEO for a client we will look at the overall picture. What the competition is doing and how much we believe it will take to power up the website and start getting it to rank.
The factors that go into the rankings vary from niche to niche. Every one of them is different. What we try to look at is what are others in your niche doing, because it is clearly working. We compare the content, the amount of content, backlinks that we can see anyway and other factors to ensure that you are covered both on-page and off-page with proper link building. There is no “one size fits all” when it comes to SEO it is a process.
Problems SEO Addresses
The biggest problem that SEO address is the lack of clients, customers, and leads. SEO will get your website found by people looking for your service and products. This is key for a successful business is to have happy clients and customers. However, if they cannot find your business then what’s the point. Gone are the days of setting up shop and putting out the largest Yellow Page ad you could afford. Now, everyone looks for just about anything on the internet. It is important that people can find you and your business.
SEO is used to get your website to the top of search engines. This is not a fast process and at times it can be frustrating, however, it is an important process. Most people do not leave page one. In fact, the top 5 spots do get the most traffic, so getting into those spots is important for any business. The more phone calls and appointments made the more possible sales.
When people think of your service or product you want them to think of you. Branding is old school marketing but it still works. Everyone has their favourite soda or brand of candy bar. These are good examples of branding. This not only works for the golden arches but it works for the small plumbing guy in town. Build your reputation on and off-screen to build your brand. Ask customers to leave reviews and build up your online reputation as well.
SEO doesn’t Require Payment for Every Lead
PPC is great to get started but as the momentum grows and you start getting more and more leads and traffic it can get pretty costly. Typically SEO takes a bit to get started but once you are ranking, you can just increase the keywords and phrases that you are ranking for. This will expand your net and allow you to pull in even more qualified leads. The longer you work with an SEO person, the more and more leads you will get with the larger net of keywords and keyword phrases.
This will build your authority and reputation online as well. People read reviews and look at companies’ reputations, especially if it is in an area that they are hesitant to purchase. Getting reviews is free and you just need to ask your current clients to leave them. Maybe offer an incentive or do a follow-up email with a link to click for a review.
SEO is an Investment
SEO is not a cost but an investment in your company. Remember, this is not a fast race but slow and steady and you will reap the benefits of what you sow. SEO is made to help customers find companies that match their intent. This is important as it is bringing your clients or customers that are seeking what you offer. They read your website, look at your reviews and make a solid decision to call you. This is not a lead from a lead generating company that gives them to several companies. This is a lead that is interested in your services and has found trust in your online presence.
Myths about SEO
Wow, the myths that circulate around SEO are huge. Everyone seems to know what to do to get something ranked, but do they? There are so many blog posts out there about SEO and what to do that it will make your head spin. These blogs are written by so-called “experts” in the SEO world. They seem to use the words “Secret Sauce” and “it depends” for just about everything. And, while it depends on many factors for many things, there is no magic about SEO, in reality, the big names in the business just want to create that sort of mystery.
Because of all the mystery, they have created they can hide behind their SEO shields and claim to be doing “something”. Many business owners have no idea about SEO and that’s why they have hired an “expert” however, be warned that these “experts” are not always as they seem.
Check up on your SEO
Be sure that they are doing something and check for yourself. As business owners, it is your business so you should be keeping tabs on your rankings. Ranking to page number 1 will not always happen in the first month and that shouldn’t be expected. It really depends on what space you are in as to how long it will take. But, you should be seeing movement, even if it is bad movement as the website will bounce around a lot if there has never really been any real SEO done to it.
This is called the Google dance in the industry and we in the industry get pretty excited when it happens. This means that your backlinks and other SEO matters are being found! This is an exciting time and means that you are on your way to ranking on page one. This process is done by the search engines and there is no real formula, as the SEO expert does not own the search engines but makes educated guesses on what will work. SEO is not fast and will certainly take time. The biggest factor in SEO is you need to have patience! Our SEO experts are trained to always think 3 months ahead so we can scatter our strategies across your site as a whole.
You need Patience with SEO
Patience is sometimes very hard in our day and age. Most want immediate results and they want it now. However, if you have a new website you will need a lot of patience as Google warms up to your site. This means you cannot just open up a new E-commerce website and they will come. You need to have well-written content and branding done. This is another myth that many new business owners believe. If you build a nice looking website then they will come. People will simply find you, which is far from the truth. You will need a lot of SEO done upfront before your site will be found. This is why running PPC alongside doing SEO may be wise for a bit.
Once you are on Page one in the top spots you can quit using SEO. Well, that is a common misconception by many business owners. As you obtain the top spots for the keywords you would like, you don’t think the competition is seeing that and trying to beat you down? By letting your guard down and not keeping up with your SEO, you are asking to lose that top spot. This is a very common myth that happens all the time. And, your top spot could slip back to page 5 in a matter of days. Keep the SEO going strong to keep your positions and obtain new ones!
How does SEO work alongside PPC
SEO or Search Engine Optimisation is a technique or group of techniques used to get websites ranking in the search engines. PPC or Pay per click is actually advertising that you see at the top of search engines. They certainly can work alongside each other and it is good practice that they do. If you have the number one spot in the Search Engines, offer PPC for that term and show up in maps you are the authority of that page. This tells the average person who is searching that you are what they are looking for, so much so you give them three options to contact you on that page. This can be very effective.
SEO is Long Term
SEO alongside PPC also can help pay for the SEO. Newer companies are not going to get impressive results in just a month’s time. SEO is a long term investment and the more you invest the better the results. There is no quick and easy button to get the results you are looking for. However, give it time and you will have your site up on page one for some keywords. Give it more time and you’ll have results up for more keywords. In fact, the longer the campaign runs the better the results!
SEO and PPC Are Not Directly Related
PPC and SEO of your website are not really directly related to you each other. However, when you stop a PPC you may see a bit of a drop in your website’s rankings. This is because your traffic will most likely drop as well. Traffic is one of the ranking factors. Give it a bit of time and it should level out. But, this is really the only direct connection. Running ads or stopping ads is not going to affect your SEO rankings. It is merely another way to bring in customers.
PPC is One of Your Most Effective Forms of Keyword Research
If you want to preview how effective a particular keyword is for conversion rates, then PPC is the best way to go. Many times people run PPC alongside SEO in order to get the first clients through the door. Once they can get the clients through the door, they will be able to make an income that will help pay for the marketing efforts of SEO. SEO works well for targeting your high volume or high conversion rate keywords. However PPC allows for greater flexibility much broader range of terms that you can show up for when people are searching. It is much better to know a term does or does not convert in PPC before you spend months trying to rank for it. However, PPC has a low barrier to entry which allows you to get started today and start seeing some results of your sooner than in SEO in most cases.
Get the best of both worlds with PPC and SEO running at the same time. While your SEO campaign is maturing this is a great way to earn a living. As your SEO begins to work, mess around with various terms and see what helps with running SEO and PPC. This is a constant trial and error to see what gets the very best results.
In the end, there will always be people clicking ads. If ads work for your business, SEO is no substitute. It is the next step.