What You Can Expect
Unlike other online marketing techniques, SEO can prove to be a slow process. Although our SEO campaigns are result and client-focused, it can take time to see the impact our changes make for your business. This is something all reputable SEO agencies should make clear to their clients.
If you’re wondering why this is such a lengthy method, it’s because of Google’s focus on providing their users with quality content. As the largest search engine available today, there are millions of websites that Googlebots need to analyse to ensure the content is of value to searchers but due to the sheer volume of changes made daily, it can often take up to a fortnight for Google to index your page.
It’s also important for you to recognise how competitive your industry is when it comes to ranking organically. You’ll be up against every piece of content for the keyword you’re targeting and Google needs to trust that you’re the best choice (especially since you’re not paying them to be seen like you would in AdWords).
Luckily for you and your business, we have the best tools, the most experienced staff, as well as the drive and determination to see your business climb the rankings. Once you start moving, you’ll notice a substantial difference in your return on investment and you may even have to consider expanding your business!
Australian SEO Experts
As one of the most competitive fields in digital marketing, it’s imperative that you establish the right techniques when it comes to your SEO campaign. To ensure the best results, the first step lies in knowing what to look for in an SEO company. Given the large number of SEO service providers in Australia, this can often be a major challenge for small to medium business owners.
While cost is often considered the most important aspect of hiring an SEO agency, we believe that ensuring a better ROI for our clients is the main objective.
Included in the cost of our packages is the revision or production of specialised SEO content. Our content team is experienced in writing SEO-friendly text that will be uploaded to your website in a manner that Google will approve.
As part of the initial set up process, we perform a competitor analysis that helps determine where you may be falling short. Based on these results, we will work to implement a strategy unique to you and your business goals.
We also instil a link building strategy that has authoritative and legitimate websites pointing back to your site. This will help establish your brand as an industry leader with value to offer current and potential clients.
Some of our SEO staff are also experienced in the use of social media for growing your online presence. We will help you establish and build profiles on Google+ that can help you reach local, national and international clients depending on your business range. Creating social media pages will also assist in raising your credibility with potential clients.
All of these inclusion and changes are summarised in a fortnightly report and designed to be Google-friendly to ensure the smoothest transitions and best rankings.
Before You Start
We love helping small to medium businesses succeed online, it’s our sole focus! There are, however, a few things to note before you sign up for SEO from any agency, not just our own. Search engine optimisation is an extended process with many rules and regulations that need to be factored in. With Google and other search engines like Bing and Yahoo constantly updating their formulas for website assessment, it’s important to find an agency that has account managers that will dedicate their time to ensuring your website is adjusted accordingly.
Any marketing company that claims to be able to get your business ranking on the front page of a search engine in a week is simply just going to waste your money on low-quality links, spam content and other tactics we refer to as ‘over-optimisation’ and ‘black hat SEO’.
The problem with these techniques is that Google learns quickly what these strategies look like, and will penalise or ban your website. At SponsoredLinX, we are very careful with guidelines to ensure your online presence is genuine. We know to avoid nonsensical text content such as keyword stuffing, link stuffing from questionable websites and making too many changes too quickly.
While no ‘magic formula’ exists, we know what works and how to move your business higher through the ranks of search engines. Our priority is to assist your business. Your success is our success. We only ask that you bare with us during this process as it can take up to three months to start seeing changes and a more valuable return on investment.
Our job as digital marketing leaders is to understand the nuances of each search engine and what they require in regards to SEO. With algorithms and guidelines consistently being updated, this task takes a highly skilled team of talents to ensure your business starts seeing an improved ROI and higher rankings.
For years we have worked on developing a strategy that is designed to help small to medium businesses across Australia and New Zealand succeed in our digital era. Now, with the best tools, highly qualified staff and access to the most reputable resources, we are confident that we can get your business ranking on the front pages of all three major search engines — guaranteed!
When you’re ready to see more traffic, a higher number of qualified leads and the best conversion rates you have ever seen, contact us and let one of our representatives explain what we can do for you and your business.