In The Beginning
You might be thinking to yourself ‘Where did search engine optimisation begin?’, and the answer to that lies back in a time when dinosaurs roamed the Earth… the 1990’s. The very first website was dedicated to the World Wide Web project, and it’s creator, Tim Berners-Lee, refused to patent it. He wanted information to be open, free to access, and easily accessible for everyone. He also wanted it to evolve and expand as quickly as possible.
From there, people began to create websites, but it was hard to find them until Archie came along.
The Creation Of Search Engines
Archie was a very primitive search engine, and it was nothing like the search engines we have today. It was more like a directory, and it was still challenging to find the information you needed. It wasn’t long before other search engines were developed, such as Veronica, Yahoo, and Gopher. Then in 1998, a new search engine launched that changed the game forever.
Google was, quite simply, better, more comprehensive, and easier to use. It utilised algorithms that allowed for sites to be ranked based on the relevancy of the content. It was here SEO was born.
The Wild, Wild West Of SEO
In the early days of search engine optimisation, you could do just about anything to get your site ranking. One of the sneakiest ways was to stuff white text keywords into white backgrounds. Your site visitors wouldn’t see these added keywords, but the search engine did.
These black hat SEO tactics lasted for years, with search results plagued by spam-ridden, poor quality content. Eventually, the search engines decided to do something to remove manipulative content and make the experience more user-friendly.
The Introduction Of Algorithms
In the early 2000s, Google began to look at their algorithms and adjusted based on search results users would want to find. This quickly snowballed into carefully developed algorithms that weeded out the awful spam sites and favoured useful and informative sites utilising white hat SEO practices.
The changes and adaptations continued improving, especially with the growth of online videos. The search engines looked to understand how their users were engaging with sites and content and aimed to tailor their offerings based on their users.
The Search Engines Got Smarter
2010-2012 was the era of content. In order to get organic traffic, websites were forced to stop keyword stuffing and instead create engaging digital content. The search engines also looked at the impact social media played in search results, and began investigating ways to use social media marketing to their advantage.
Where Are We Now And Where Are We Going?
Search engine optimisation today is about understanding a client’s customers. Search engines are becoming more and more user-friendly, and your search history, location, and device all affect your individual search results. Google now has over 200 algorithms in place to ensure that only white hat SEO strategies are on the first page, and they improve upon these every day. Google gathers so much information via the smart devices you carry with you. It knows where you shop, who you meet, how fast you drive, and your opinions on specific topics. All this information allows Google’s developers to create search engines that are even more intelligent. If you want to get organic traffic and rank your website, leave it in the hands of an SEO expert at SponsoredLinx.