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Handi Skips

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1300 859 600
157% Click Through Rate
42.71% Cost Per Click
$5 Cost Per Lead
Industry: Waste Removal
Market: Australia

Handi Skips is a family owned waste removal skip hire company, which has serviced Townsville for over 20 years.


Working in a niche yet highly competitive industry, Handi Skips came on-board with SponsoredLinX in July 2016 to help expand their client base after a downturn in Townsville’s economy.

SponsoredLinX started from scratch as Handi Skips had no previous AdWords accounts and therefore no historical data to work with. This included conducting competitor analysis based on existing competition in their market, as well as successful businesses in other parts of the country.

Our Strategies & Objectives

Objective 1

Increase the number of enquiries from an average of 15 leads per week.

Objective 2

Create an AdWords account that has well-structured campaigns based on a comprehensive competitor analysis and best-practice build.

Objective 3

Ensure that the Handi Skips website is conversion ready to help ensure a good return on investment.

What is AdWords?

AdWords is the Pay-Per-Click advertising platform on Google Network that allows businesses to advertise their website on Google search or on millions of parnter websites. Google AdWords allows you to be seen by customers at the very moment that they’re searching for the things you offer and only pay when they click to visit your website or call.

Our Solutions

  1. Since this was a brand new build of an AdWords account, SponsoredLinX was able to ensure it was created correctly from the ground up. The launch of the account saw structured campaigns – complete with targeting strategy, custom ad text, and all new value propositions
  2. SponsoredLinX was able to take into account Handi Skips’ goals of increasing their leads, and bringing on-board geographically based keywords with different targeting for mobiles and desktops.
  3. We used A/B Testing and optimisation of ad copy to help increase conversions – for example where ads had once encouraged customers to ‘Book Today,’ it was discovered that the simple phrase ‘Book Online’ had a much greater impact.
  4. SponsoredLinX also provided recommendations on website tweaks to help Handi Skips convert customers better once they had clicked through from an ad.

Our Results

Leads increased from 15/week to 45+/week

Cost Per Click
decreased to $1.18 from $2.06

73% increase in
clicks with zero
extra spend

At SponsoredLinX we let the numbers speak for themselves

Number Of
Happy Clients

Staff Members
& Growing

Cities We Have
Offices In

& Accolades

Yearly Leads

Years in

Annual Managed
Ad Spend

Year Winner
Google All-Stars

Google Ad Views
Last Year

Software Platforms