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Digital Marketing Industry Updates – June

Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
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landing page optimisation
Landing Page Optimisation: First Impressions

Landing pages … AKA the gift that keeps on giving! If you were to ask any marketer, creative freelancer or small business owner what they value most from their online presence, we’re confident each will respond by saying landing pages.


Catering To A Mobile Audience: Our Top Tips

When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
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4 Easily Accessible Resources for Managing Your Campaigns through Covid-19

Over the past year, COVID-19 has disrupted businesses big and small all over the world. It has changed much of our behaviours, not just as citizens and consumers, but as entrepreneurs and business owners as well. Much of what used to be brick-and-mortar businesses have now moved and taken up space online and are now
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The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
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How to Find Your Audience on Social Media?

When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
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bounce rate
Bounce Rate – The Silent Killer

It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
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Don’t Cramp Your Site- AMP It

Attention span is an important thing for all forms of digital marketing – SEO, social media and paid advertising are dependent on an ROI for money spent. With SEO in particular,  if you fail to grab users attention and they bounce back to the search results page, Google notices and looks more favourably on whoever
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Should You or Shouldn’t You Pause Your Ads Over Christmas?

Christmas is just around the corner! And no doubt you (and many businesses out there) are probably wondering whether to pause your advertising over the Christmas period or not. At first glance it seems like a logical step to take, given that everyone’s expecting that people won’t be shopping or spending as much over Christmas.
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Online Tools to Help You Prepare for the EOFY

It never stops in small business, it’s like spinning plates; you just get one going and you have to run over to another that’s got a bad case of the wobbles. As the end of the financial year, (EOFY) approaches the plates increase with the myriad of things you need to do and opportunities to
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