Should You or Shouldn’t You Pause Your Ads Over Christmas?
Christmas is just around the corner! And no doubt you (and many businesses out there) are probably wondering whether to pause your advertising over the Christmas period or not. At first glance it seems like a logical step to take, given that everyone’s expecting that people won’t be shopping or spending as much over Christmas.
Alexa’s Analysis Tool Adds Features To Improve Research Data
Ever wonder what keywords your competitors are using to rank on Google, or what keywords you can target that others in your industry haven’t? Well, Alexa.com recently announced the launch of some new features to its competitive analysis. Not to be confused with Amazon’s voice-driven virtual assistant, Alexa.com is a subsidiary that provides you with
Choosing Your Ideal Blogging Platform
Simply put, a blogging platform is an online place where bloggers or businesses can write and publish content. This content can be anything from text, images, videos and more. Depending on the platform, you can customise the layout and design, and even organise your posts with tags or categories. Choosing the perfect blogging platform is
The Importance Of Testimonials
Having testimonials proudly displayed on your website could be the difference between a potential customer choosing your business over a direct competitor. Facilitating social proof (like testimonials and reviews) is the simplest way for you to appear as a trusted, reputable business to inquiring eyes. So how can you best incorporate testimonials into your landing
Landing Page Optimisation: First Impressions
Landing pages … AKA the gift that keeps on giving! If you were to ask any marketer, creative freelancer or small business owner what they value most from their online presence, we’re confident each will respond by saying landing pages.
Don’t Cramp Your Site- AMP It
In 2016, a study by Microsoft concluded that between the years 2000 to 2016, the average person’s attention span had dropped from 12 seconds to 8. Attention span is an important thing for all forms of digital marketing – SEO, social media and paid advertising are dependent on an ROI for money spent. With SEO
Bounce Rate – The Silent Killer
It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
Catering To A Mobile Audience: Our Top Tips
When writing content for your website or marketing campaigns, often the idea of catering to mobile optimised devices is overlooked. Why should this concern you? Well, audiences using smaller screens often interact with your content different to that on a desktop computer. At SponsoredLinX, we encourage small businesses to implement practices that will cater to
Voice Search Revolution – Strategies & Preparedness
Ok, Google, how do I optimise my website for the voice search revolution?
The Age Of Ephemeral Content
Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock.