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Facebook Slashes Post Reach – How to Keep Reaching Your Audience

As we explored in my last blog, Facebook have tightened their newsfeed algorithm reducing the organic reach of your posts (i.e the number of your ‘likers’ who actually see your posts).
This week it was confirmed that Facebook are looking at reducing this organic reach to 1-2% of your audience…ouch! This means up to 99% of your hard-earned likers may not see your posts at all. You’ve invested time and money in growing your page, so what do you do to counteract this?


Beat Your Competitors Online. Get ready, set, go!

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.