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Facebook just Launched a New Fundraiser Platform

In a world where charities, non-profit organisations and social enterprise groups have to change and adapt to digital screens, Facebook has just made it a little easier. Budgets for marketing spend are always tight because the funds raised go towards providing the services the charity advocates, not back into creating bigger marketing campaigns. So when
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Surely YouTube and a Music App go hand-in-hand, right?

So who wants to download a new music app by YouTube that doesn’t allow you to create your own playlists? *crickets chirping* hhmmm that’s what I thought. Last time I looked, Google had three different music platforms. They have YouTube Red, Google Play Music and Google Play Store. So when Google announced YouTube Music the
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Using Social Media for a Good Cause

Social media is a two-way communication stream; it’s a constant conversation. Unfortunately, social media platforms continue to be a stomping ground for online trolls to turn situations into negative ones, but, people’s reactions are helping to put a positive spin on them, while bringing to light serious issues which need to be addressed. Susan Carland,
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The Making of the Famous Christmas Advert

Video Content Just Got Better It’s the most wonderful time of the year. Yes, the Holiday season is well and truly with us and one of my favourite past times has been watching (and re-watching) all of the Christmas adverts released by big brands around the world.  My eager anticipation for the commercials, which are
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Testing is the Pathway to Landing Page Optimisation

Bounce Rate – what is it and does it really matter? You have probably heard that your website’s bounce rate is a clear indication of how relevant and successful your website, and landing pages, are. This is not entirely true. If you have been told this, or read this, then we’ve got news for you.
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Why Landing Pages are more of a Team Player than you might think.

High converting landing pages are designed to focus on one thing and one thing only; they’re standalone webpages which are designed to receive online traffic with users’ who have a single intent, and your landing page is there to deliver. For this very reason they are used in conjunction with online traffic directed from Pay-per-Click
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Top Five Tips for Building a Mobile Website

If you are getting frustrated with people not using your site how you would like, then this article is designed to help you best optimise your site for ease of navigation and use for your consumers while they are on their mobile devices. People will often say that they don’t want to attract mobile visitors
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AdWords Editor

AdWords Editor is an application which allows users who own an AdWords account, or accounts, to edit and manage their AdWords campaigns. The idea is that the application makes it easier for users to create and implement changes to their campaigns. It’s especially useful for users who have more than one account, as they are
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