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Digital Marketing Industry Updates – July

Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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Digital Marketing Industry Updates – June

Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
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How to Find Your Audience on Social Media?

When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
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Instagram Stories
Instagram Stories – A Must Use Marketing Tool

Having only recently celebrated its first birthday, Instagram Stories has dominated the realm of live 24 hour video content and become an increasingly powerful marketing platform. With more that 200 million active users either filming or viewing the live content each day (40 million more than Snapchat), it’s obvious as to why many businesses have
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Social Media I Use
What Social Media I Use, And Why

This week, our guest writer is Renee Bradshaw. Renee is sixteen and will be giving us a youth perspective on marketing within social media. As marketers, we often target our ads to those in the under 18 bracket but give little thought about how these ads affect their experience. Renee weighs in….. Like any teenager, I’m
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Instagram Live For Your Small Business – An Instant Marketing Campaign

Instagram introduced its new live feature in 2016 and opened a door to a whole new side of the image sharing app. Stretching their still pictures to motion video, Instagram has provided small businesses with the opportunity to showcase their goods and services on a new level. Not sure how? Luckily for you, we’ve listed
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social media news
Digital Buzz – New Facebook Layout pages and more!

  It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! As part of our weekly blog, SponsoredLinX take a look at some of the biggest social media news announcements to have caught our eye during August.  Facebook – New Desktop
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