5 Ways the 2022 Federal Budget Will Help Small Businesses
The end of the first quarter of 2022 saw the Australian government discuss means and options that the 2022 federal budget could help small businesses. Several promising programs and tax reforms were considered and discussed, many of which would definitely help small businesses both recover from the effects of the COVID pandemic, as well as
5 Ways To Boost Your E-commerce: Creating New Retail Opportunities
Ever since 2020, as the rest of the world came to a halt, online businesses have managed to do anything but. With everyone stuck inside, e-commerce skyrocketed into success and experienced major growth as more and more people had to rely on Google shopping. With so many new opportunities at our fingertips, seizing the chance
Digital Marketing Updates – December
Facebook Adds New Inspiration Hub to Creator Studio Facebook has added a nifty new feature to Creator Studio that can help creators and Facebook Page managers find, collect, and curate content. The new ‘Inspiration Hub’ is a discovery tool that can serve you popular posts and hashtags that are relevant specifically to your Facebook Page,
Check Out These Five Common Mobile Mistakes
We now live in a mobile first world, and it’s vital for companies to get their digital experience on point. However, while many senior marketers understand the importance of mobile experience, they can still get it wrong. Having been around for the start of the mobile boom, SponsoredLinX has witnessed its evolution first-hand. What worked
Retroactive Conversion Optimisation for Paid & Organic Traffic
Back in early march, I had the pleasure (and challenge!) of receiving a new client, and their website www.ezylivingrentals.com.au sat in an incredibly competitive space within online advertising. As a company who specialises in rent-to-own furniture and appliances, we knew we were stepping into a marketplace with a plethora of competition from well established, nationally recognised businesses… and taking into account the high Cost-Per-Clicks (CPCs) for AdWords we knew that we had to make every cent count with our marketing budget.
Office Story: The game in which you develop games
For this week’s app, I had a look at Office Story.
Googleplex: The office dreams are made of
How the technology giant fosters a work/life balance.
Weekly Round Up: This Week in Australian Business
There were heartbreaking scenes in The Netherlands, Thursday night as a cargo plane arrived carrying the bodies of MH17 victims, which were then loaded into a convoy of hearses and driven to a forensics facility for identification.
Why Google Wants What It Wants In 2014: Part 2 – Google+
When Google+ launched in 2011 Google seemed to be hoping at the very least that they had a facebook competitor on their hands, if not a facebook killer. But unfortunately this didn’t go according to plan. As a recreational social media platform it pretty much fell flat, but that didn’t stop them.
Why Running AdWords Over Christmas Is A Must!
As the holiday season approaches it is a vital time for advertising on Google AdWords for a number of reasons. The two week period that covers Christmas and New Years provides advertisers with the perfect opportunity to get the jump on the competition leading in to 2014.