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Digital Culture

In today’s dynamic society, culture has evolved over the years from primitive to digital. Communication and culture both have a large effect in the workplace which allows others to gain access to information on a scale we have never seen or experienced before. Throughout the last couple of decades different communication forms have taken place
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Beyond Demographics and Customer Intent

Can you predict the future? Do you know what your customers need? Do you know when they need it and most importantly, can you position yourself to be available at the recognised moment of need? With Google (and SponsoredLinX) you can. Demographics, sub sections of audiences based on gender age, location, etc. are fast becoming
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Omni-channel Marketing for Small Businesses

Myer’s recent marketing investment puts the word ‘omni-channel marketing’ under the spotlight. Small businesses tend to shy away from such buzzwords that are often associated with large corporations or brands. ‘Let the big guys worry about them’ is a common way of thinking. If this speaks to you, think about the first time you heard
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Seasonal Keywords for Season Promotions

Well, it’s that time of year again, everyone is saying goodbye to their favourite habits and finding chocolate eggs strewn about their gardens and homes… “Happy Easter everyone!” – This is what your SEO strategy looks like right now in May if you left your Easter SEO planning until a few weeks before the main event.
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Online Tools to Help You Prepare for the EOFY

It never stops in small business, it’s like spinning plates; you just get one going and you have to run over to another that’s got a bad case of the wobbles. As the end of the financial year, (EOFY) approaches the plates increase with the myriad of things you need to do and opportunities to
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Our Top Ten Tips for Flying Your Flag Online

So you’re a small business or franchisee and wondering how you can parlay your tiny or non-existent budget into more traffic using the myriad of tools and platforms in the online marketing space? It’s a challenge for virtually every SME in Australia looking to get traction and build up opportunities and leads for their business.
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