e-Commerce Myths That Need Busting
Online shopping is a constantly evolving industry with many misconceptions about what makes a good e-commerce store and what marketing essentials it should entail in advertising efforts. With the world becoming more and more reliant on technology and our expectations of what we expect of online retailers, it can be hard to cater to and
Local Search Optimisation – How To Stand Out
Ranking well in local search is now mandatory for smaller businesses and for those with a geographical client base. However, it’s worth noting the associated ranking factors differ when compared to a national search. And you need to know the difference! Depending on what services you offer, the local search battle can prove highly competitive.
Digital Marketing Industry Updates – July
Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
The Importance Of Linking For Your Small Business Website
Many small business owners ponder the same question: how do I attract more customers? Using a website is a proven way of making your business more accessible. And in saying that, there are dozens of on-page SEO ideas that can help search engines find your page. Getting high-quality links for your SEO is vital when
Investing In Customer Retention: A 2022 Must
Due to the solemn fact that 90% of all startups fail within their first two years of operation, many are starting to consider whether the old rule of thumb of 10% budget spend on marketing is sufficient. Maybe, some of these startups would benefit from a more padded marketing approach of 15 or 20%. When
Growing Your Brand On A Small Budget
We’re surrounded by world-renowned brands like Amazon, Starbucks, Apple, and the like so often, we sometimes forget there are millions of small businesses in Australia and New Zealand that create two-thirds of our jobs. SponsoredLinX has grown by expanding these businesses, often by taking a leaf out of these giant brand’s handbooks. Being inspired by
Digital Marketing Industry Updates – June
Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
How to Find Your Audience on Social Media?
When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
Should You or Shouldn’t You Pause Your Ads Over Christmas?
Christmas is just around the corner! And no doubt you (and many businesses out there) are probably wondering whether to pause your advertising over the Christmas period or not. At first glance it seems like a logical step to take, given that everyone’s expecting that people won’t be shopping or spending as much over Christmas.
Online Tools to Help You Prepare for the EOFY
It never stops in small business, it’s like spinning plates; you just get one going and you have to run over to another that’s got a bad case of the wobbles. As the end of the financial year, (EOFY) approaches the plates increase with the myriad of things you need to do and opportunities to