While the hot cross buns have been on the shelves since December 26th, Easter weekend is actually coming up this month, and if you haven’t already considered your Easter marketing plan, now would be a good time to do so! To save you from scrambling, the digital marketing experts at SponsoredLinX are here to help you get your Easter promotions and marketing plan ready to go just in time for the long weekend. Here are a few last-minute things you can do to make sure you’re ready to make the most of the Easter weekend.
Deals And Discounts
Who doesn’t love a good discount, right? If you’re looking for Easter promotion ideas, consider creating an Easter long weekend sale and highlighting it with website pop-ups and Google Ads. However, if you feel like deals or discounts might not be enough to entice your customers to buy, you can add a sense of urgency by incorporating a countdown banner onto your site for the long weekend. Countdowns give consumers a clear, visual cue that encourages them to take action in a specified timeline.
Get Your CTAs Perfect
While a countdown might instil a sense of urgency in your customers, they need to have a clear direction so they know exactly what action to take, and that’s where your call to action (or CTA) comes in. You’re probably already aware of the CTA’s essential role in lead generation; without them, you’ll find it difficult to convert sales on your website or landing page. If you’re creating a marketing campaign for a specific event (in this case, Easter) get creative and develop a seasonal CTA that directly appeals to your audience. Consider the placement, the design, and the copy carefully and create a CTA consumers are just dying to click.
Get Strategic With Your Keywords
Easter is usually associated with catching up with family and friends, eating delicious foods, and sprucing up the home and garden, and Google search queries reflect that. People typically search for ‘decor’, ‘flowers’, ‘recipes’, and ‘gifts’ around this time of the year, so consider your current bidding strategy on keywords that may be spiking right now.
Now, if you’re reading this article, you’re likely doing a bit of last-minute digital marketing for Easter; after all, that’s in the title! Fortunately, there’s another market of deadline-skating individuals out there you can market toward – last-minute shoppers! Run an Easter campaign targeting keywords such as ‘last-minute easter gifts’ to meet the needs of the audience who prefer to live in the now.
What Worked Last Year?
Your data and analytics have so much to tell you, you just need to be willing to look. Review your sales and advertising from last Easter and pick out the items that sold best, the ads that received the highest traffic, and the stuff that didn’t work as well as you’d hoped. All this information can help you identify the products and services likely to sell well so you can craft attention-grabbing Easter promotions.
Reach Out To Influencers
Influencer collaboration has been an important part of digital marketing strategies for a while, especially for those looking to increase their social media presence. If you’d like to expose your brand and products to a wider audience, consider reaching out to influencers in your industry. If you can get your products or services advertised on an influencer’s platform before Easter, it might be the perfect boost to your long weekend leads and sales.
Remarket To Potential Customers With Abandoned Carts
Do you have a few dozen customers with abandoned carts? It’s an unfortunate fact that not all traffic converts into sales, but sometimes you need to engage with a customer several times before they decide to make a purchase. One such example is sending them an email reminding them that their purchase is still waiting for them! Spice up the deal by offering them a discount or free shipping to encourage them to head back to your site and finalise their purchase. You can also engage in a targeted Google Ads remarketing campaign in the lead up to Easter to grab the attention of consumers who have visited your site recently but didn’t purchase anything. As these customers have already interacted with your site, you’ll know who they are and which products or services they’re after, so you can target them with hyper-relevant content and ads. In terms of last-minute marketing strategies, remarketing is one of the best.
Need A Hand With Your Easter Promotions? The Team At SponsoredLinX Can Help.
The marketing experts at SponsoredLinX are passionate about seeing our clients succeed. We’ll do everything we can to help you improve your SEO and ads strategy over Easter to boost your traffic, conversions, and sales. So, what are you waiting for? Contact the team at SponsoredLinX to get started!