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5 Biggest Digital Marketing Mistakes to Avoid in 2022

The online business and the ecommerce industry is exploding. In fact, just two years ago only 13.6% of sales were made online. Fast forward to 2021 that percentage has grown to 19.5%, which is a 45.8% increase over two years. That growth is expected to reach 21.8% by 2024, which would amount to an 8.2%
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Key Q4 eCommerce Dates to Mark on Your Calendar

Christmas may be the biggest eCommerce holiday on everyone’s calendar. However the entirety of Q4 yields huge sales for businesses, whether that’s for online or in-store shopping. One of the reasons for that is the Black Friday and Cyber Monday sales. In fact, 30% of all retail sales occur from Black Friday till Christmas. It’s
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Lead Generation Strategies To Grow Your Business

If you’re not in the business of constantly struggling to acquire more leads daily, then you may underestimate just how difficult a process it can be. A lot of businesses and marketers today are still attempting to use cold-calling and emailing as lead generation strategies. However, consumers are becoming more protective of their private details
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Growing Your Brand On A Small Budget

We’re surrounded by world-renowned brands like Amazon, Starbucks, Apple, and the like so often, we sometimes forget there are millions of small businesses in Australia and New Zealand that create two-thirds of our jobs. SponsoredLinX has grown by expanding these businesses, often by taking a leaf out of these giant brand’s handbooks. Being inspired by
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bounce rate
Bounce Rate – The Silent Killer

It’s almost standard practice that a businesses’ website will be using an Analytics provider to collect and measure website data. Typically, this will be in the form of Google Analytics, which for those who are familiar with it, will know that it provides an incredible amount of information. Within all this data, the things you will
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testimonials
The Importance Of Testimonials

Having testimonials proudly displayed on your website could be the difference between a potential customer choosing your business over a direct competitor. Facilitating social proof (like testimonials and reviews) is the simplest way for you to appear as a trusted, reputable business to inquiring eyes. So how can you best incorporate testimonials into your landing
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Email Marketing Topics: Non-Newsletter Edition

Email marketing remains one of the most cost-effective digital marketing channels. It’s great for keeping current clients up to date and even more useful for sourcing and establishing new customers. If you’re under the impression that email marketing doesn’t work for your business, perhaps it’s time to review your tactics. A general monthly newsletter just
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Online Reputation
Online Reputation Repair – A How To Guide

First of all, welcome back! Here’s hoping your Christmas break was filled with love and food in equal measure! Now that we’ve got that out the way, imagine this: you or someone in your organisation has done something silly online, and the reputation of your brand is being dragged through the mud. What a way
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Boost Your Digital Presence! 5 Tactics To Try Today!

The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
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social listening
Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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