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Let’s go Google Shopping!

Who doesn’t love shopping? Whether it’s a child allowed to choose a toy for their friend’s birthday present, a teenage boy shopping for accessories for his first car which he has been saving forever for, or a middle-aged woman buying a gift for her friend’s baby shower and, even an elderly man purchasing an anniversary
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Facebook at Work?

Some say it adds to company culture. Others say it’s a distraction and waste of time and resources. What we can all agree on is that internal communications is a vital way of distributing vital information between departments within a business. How effectively and efficiently this is done though can often come down to the
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Design Coronation

2014 marked the coronation of content as king, and it was a very popular appointment. Brands were quick to take advantage of multiple digital platforms to deliver their message to audiences across the world. Fast forward 12 months and the internet is now flooded with millions of brand messages. In fact it is estimated that
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Why You Need Facebook Ads to Rule Your Business World – The Facebook Crown of Content

As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
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For Better or Worse – The Right to be Forgotten

Censorship or your privacy? While the rest of the world, particularly the West, have concrete ideas as to which side of the fence they stand on; the right to privacy vs. the right to freedom of speech, Australia seems to still very much be sitting on the fence. Is a consensus needed, and if so,
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Why You Need Facebook Ads to Rule Your Business World – The Key to Budgeting is Testing

As with all forms of formal advertising, there is a price tag, and budgeting as such for your marketing goals is exceptionally important if you’re really serious about reaching those goals. Having a goal gives you direction and focus, and while one of your main reasons for being interested in Facebook advertising may be because
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Google Quality Guidelines

How to Become Popular with Google Following Google’s Quality Guidelines can mean the difference between finding your site organically ranking on the 1st page, or not. If not it can mean to a vast majority of website users that your site doesn’t even exist – eek! Obviously it’s very important to have a website which
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