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Marketing Almanac

The plan of attack It’s no secret that retailers across the world pocket from annual calendar events like Valentine’s Day, Christmas, New Year, Easter, sports games, concerts, movie premieres and public holidays to name a few. According to Think with Google, in the New Year, fitness and wellbeing searches have increased by 40% on mobile
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The Internet of Things

Is it relevant to your business? The future belongs to those who create, not consume! As a business owner, you are in luck! The Internet of Things (IOT), is the concept of basically connecting any device with an on and off switch, to the Internet and each other. They are devices communicating with each other
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The Link Between Google & YouTube

What It Means For Retailers and Consumers If you are an avid online shopper, you’ve been in the situation where you absolutely need an item and the ones in-store don’t cut it. For me, it’s the new stainless steel water bottle that’s Bisphennol-A (BPA) free. You go on Google, research it, watch a few YouTube
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