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Digital Marketing Industry Updates – November

Google introduces new features to keep data private and secure To celebrate Cybersecurity Awareness Month, Google has recently released several new features to help keep your data secure. One of these features that is important to note for small businesses is the Chrome HTTPS-First Mode. HTTPS websites (compared to HTTP) are websites with added security
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Digital Marketing Industry Updates – October

Google Rolling Out Continuous Scrolling for Mobile Search Google recently made a major update on their mobile search results and introduced the infinite scroll. This simply means that instead of clicking through to pages 2, 3, and so on of the search results, the next set of results will automatically load with relevant information. What
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Digital Marketing Industry Updates – September

Google Changes How it Generates Titles for Search Results Google has confirmed that it recently changed the way it creates titles for its search result listings. Before the change, search results snippets and titles were often generated based on the query that the searcher entered. With the change, Google will be using a new system
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Digital Marketing Industry Updates – August

Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
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Digital Marketing Industry Updates – July

Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
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How to Find Your Audience on Social Media?

When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
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social listening
Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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Social Media I Use
What Social Media I Use, And Why

This week, our guest writer is Renee Bradshaw. Renee is sixteen and will be giving us a youth perspective on marketing within social media. As marketers, we often target our ads to those in the under 18 bracket but give little thought about how these ads affect their experience. Renee weighs in….. Like any teenager, I’m
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#Brand Your Business

Hashtags (#) are a symbol used on social media to make it easier to find content relating to a specific theme or trend. The first hashtag was created by social technology expert, Chris Messina in 2007 with the intent to use it for groups. Now, businesses and brands use hashtags to reach their target audience
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