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Digital Marketing Industry Updates – July

Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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The Best source of Facebook Ad Ideas: Your Competitors!

Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
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How to Find Your Audience on Social Media?

When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
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social listening
Social Listening: What It Is, And Five Ways To Use It

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
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Social Media I Use
What Social Media I Use, And Why

This week, our guest writer is Renee Bradshaw. Renee is sixteen and will be giving us a youth perspective on marketing within social media. As marketers, we often target our ads to those in the under 18 bracket but give little thought about how these ads affect their experience. Renee weighs in….. Like any teenager, I’m
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#Brand Your Business

Hashtags (#) are a symbol used on social media to make it easier to find content relating to a specific theme or trend. The first hashtag was created by social technology expert, Chris Messina in 2007 with the intent to use it for groups. Now, businesses and brands use hashtags to reach their target audience
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social media news 2017
Digital Buzz – Facebook Mid-Roll Ads and Expanded Retargeting Strategies on the Cards for 2017

It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we look at some of the latest developments and upcoming announcements for Facebook! Facebook Finally Trialling Mid-Roll Video Ads Although SponsoredLinX first reported on Facebook mid-roll ads last August (when
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social media news 2017
Digital Buzz – The Future of Facebook Live Video Scheduling!

It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! As part of our weekly blog, SponsoredLinX takes a look at a recent social media development – Facebook Live Video Scheduling. It might seem like a bit of a strange concept
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social media news
Digital Buzz – Facebook Messenger comes to life with Instant Video!

It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! As part of our weekly blog, SponsoredLinX take a look at some of the biggest social media news announcements to have caught our eye during September.  Instant Video brings Messenger conversations
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social media news
Digital Buzz – Facebook Messenger Uber rides and Suggestive Snapchats!

  It can be difficult to keep up with all of the technological advances happening in our world – after all, there’s always so much going on! As part of our weekly blog, SponsoredLinX take a look at some of the biggest social media news announcements to have caught our eye in August.  Facebook Messenger saving
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