Digital Marketing Industry Updates – November
Google introduces new features to keep data private and secure To celebrate Cybersecurity Awareness Month, Google has recently released several new features to help keep your data secure. One of these features that is important to note for small businesses is the Chrome HTTPS-First Mode. HTTPS websites (compared to HTTP) are websites with added security
Digital Marketing Industry Updates – October
Google Rolling Out Continuous Scrolling for Mobile Search Google recently made a major update on their mobile search results and introduced the infinite scroll. This simply means that instead of clicking through to pages 2, 3, and so on of the search results, the next set of results will automatically load with relevant information. What
Digital Marketing Industry Updates – September
Google Changes How it Generates Titles for Search Results Google has confirmed that it recently changed the way it creates titles for its search result listings. Before the change, search results snippets and titles were often generated based on the query that the searcher entered. With the change, Google will be using a new system
Digital Marketing Industry Updates – August
Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
Digital Marketing Industry Updates – July
Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
The Best source of Facebook Ad Ideas: Your Competitors!
Are you thinking of getting started with Facebook ads, but aren’t exactly sure how to go about it? Or maybe you’ve tested running an ad here and there but were not too sure if it was good enough or engaging enough to have made a significant impact. But what if you could create ad creatives
How to Find Your Audience on Social Media?
When it comes to digital marketing there’s one major problem that continues to plague small businesses: finding the right audience. No business wants to put in hours and hours of hard work, only to find out that the people they’re engaging with online are not exactly the people likely to buy their products or services.
Social Listening: What It Is, And Five Ways To Use It
In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
#Brand Your Business
Hashtags (#) are a symbol used on social media to make it easier to find content relating to a specific theme or trend. The first hashtag was created by social technology expert, Chris Messina in 2007 with the intent to use it for groups. Now, businesses and brands use hashtags to reach their target audience
Digital Buzz – Facebook Mid-Roll Ads and Expanded Retargeting Strategies on the Cards for 2017
It can be difficult to keep up with all of the technological advances happening in our world – there’s always so much going on! Today, we look at some of the latest developments and upcoming announcements for Facebook! Facebook Finally Trialling Mid-Roll Video Ads Although SponsoredLinX first reported on Facebook mid-roll ads last August (when