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Small Business Management – 3 Effective Marketing Tips

As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be
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“Maybe DIY wasn’t the best idea…” – What would your website say if it could talk?

Building your own website can seem like the smartest option when you’re budgeting your hard earned cash. But if you’re not careful, it can also create more issues for you later on. Below, we give you the top five questions your website would ask you if it could, and uncover some of the biggest mistakes
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Top 20 Requirements for a Successful Website

No, we’re not exaggerating! 26 years ago the world’s very first website went live. If you want to check it out, visit: info.cern.ch. The site is text only and was created by a British computer scientist named Tim Berners-Lee in 1990 while working at the European Organisation for Nuclear Research (CERN). It’s more than fair
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Online Tools to Help You Prepare for the EOFY

It never stops in small business, it’s like spinning plates; you just get one going and you have to run over to another that’s got a bad case of the wobbles. As the end of the financial year, (EOFY) approaches the plates increase with the myriad of things you need to do and opportunities to
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Our Top Ten Tips for Flying Your Flag Online

So you’re a small business or franchisee and wondering how you can parlay your tiny or non-existent budget into more traffic using the myriad of tools and platforms in the online marketing space? It’s a challenge for virtually every SME in Australia looking to get traction and build up opportunities and leads for their business.
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Understanding SEO & Mobile

For any small business owner embarking on an SEO strategy, you will soon realise there a two parts to the equation. One, your SEO plan of attack for desktop search, and two, your strategy for mobile SEO. Fortunately, Australian SMEs are catching on. “Next year, Canada and Australia will surpass South Korea to become the
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How To Build Your Brand Online

Small to medium businesses around Australia and New Zealand are the lifeblood of our economies. With the permeating nature of the internet, the internet of things, and the way we have integrated the internet in our everyday lives, it means that SMEs have an opportunity of the likes that has never been seen before. SMEs
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How To Make Smart Decisions with your Onsite SEO

Our final blog in our ‘SEO Tips & Tricks’ Optimise Webinar takes a look at some of our best onsite SEO strategies. Onsite optimisation is any improvement made to the website architecture to make it easier for search engines to crawl and index the site. You must also ensure that your onsite SEO optimisation is
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Optimise with Mobile SEO

For Australian SMEs, the digital market is undeniably growing. eMarketer recently reported that, “Next year, Canada and Australia will surpass South Korea to become the sixth- and seventh-largest mobile ad markets globally, respectively,” (eMarketer, 2015). With the abundance of data, statistics and reports which all point to a mobile internet future, it’s simply imperative that
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The Golden Rule of SEO

Aligning your business goals with your digital marketing plan needn’t be the overly-complicated task many make it out to be. With online marketing, and especially when it comes to your website, if you can align this with Google’s purpose, the chances of the two of you becoming best buddies will soar! Google’s mission statement states
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