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Google April 21st Update – The News You Need to Know PART II

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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Tips to Help You Retain your Social Media Audience

If you’re an SME owner, chances are that you run a social media account under your business name on at least one social media platform. Your decision to choose these particular platforms may have come down to a few reasons such as; it may be one you have used personally and you are therefore familiar
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Consistency Wins the Race with Local SEO

You might have worked out by now that Local SEO can be a little tricky to implement at times. For many of you, the term ‘Local SEO’ was something you had never even heard of. So now, on top of managing your Regular SEO plan, you have to contend with Local SEO. As the fourth
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Align Your Marketing with your Customers

Attempting to reach out and engage with consumers is becoming more and more difficult. There is so much ‘noise’ that it can be hard to cut through it all to get your message to the right people. To add to the situation, consumers arereported to now highly favour the opinions and word-of-mouth reviews from family
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Email Marketing – Your Online Staple Ingredient

When I wake up in the morning one of the first things I do is check my email. First, I check my personal email. Second, I check my work email to see if there is anything I particularly need to prepare myself for that day. I bet for some of you as well that the
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Hybrid Marketing – the Ultimate Integrated Approach

Hybrid marketing has an Omni-channel presence with an integrated approach. Marketers who practice hybrid marketing are able to write excellent and original content, possess great analytical skills and are able to provide solutions across all platforms, be it Public Relations, Web, SEO or social media management. Rather than seen as separate entities, the hybrid marketer
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Design Coronation

2014 marked the coronation of content as king, and it was a very popular appointment. Brands were quick to take advantage of multiple digital platforms to deliver their message to audiences across the world. Fast forward 12 months and the internet is now flooded with millions of brand messages. In fact it is estimated that
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Why You Need Facebook Ads to Rule Your Business World – The Facebook Crown of Content

As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign
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Google Quality Guidelines

How to Become Popular with Google Following Google’s Quality Guidelines can mean the difference between finding your site organically ranking on the 1st page, or not. If not it can mean to a vast majority of website users that your site doesn’t even exist – eek! Obviously it’s very important to have a website which
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The Online Advantage

Small Business Growth Slows Due to Lack of Online Presence Earlier in November this year, I wrote a blog titled, ‘Cementing Your Business in the Digital World’, and I discussed that given today’s advancements in technology and online communication, every single Australian SME should be online, whether your business is B2B or B2C, or if
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