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Why You Need Facebook Ads to Rule Your Business World – The Facebook Crown of Content

As with any advertisement, you need to consider the structure and content of that ad. It’s important of course because the way in which your desired message is delivered will ultimately decide if the advertisement is successful or not. Facebook Ads are designed under the Facebook Ad Campaign Structure which is made up of: Campaign > Ad set > Ad.

*Source: Facebook for Business

At the beginning of 2014 Facebook introduced the above structure. Previously all ads were created and organised under the Campaign tab. In adding the Ad sets tab, users have greater flexibility. When users edit their Campaigns, targeting is performed in the Ad set section, rather than in the Ad section (as was done in the past). Having it done this way means it’s easier for you to keep track of certain Campaigns you are running. You’ll also be able to split test different audiences with more ease.

You’re not alone in creating your ads, either. There are many tools you can use when creating content, such as the millions of stock images Facebook provides through Shutterstock. Including images or video clips with your advertisements is now imperative. In most cases, it’s not only the best way – but the only way to place ads on Facebook. When you are creating a ‘Like Campaign’ ‘or Clicks to Website’, the best way to get noticed is by having an eye-popping image to help draw attention to your ad.

So what are some key points Facebook Business profile users should keep in mind?

1)     Keep it relevant – make sure you aren’t using irrelevant stock images.

2)     Quality – make sure the image you have is to scale and is the right size for the ads you place.

3)     Attention – ensure the image and additional content stands out enough to make people stop scrolling through their Facebook feed.

4)     Know the Rules – Facebook has rules around things like ‘shock and scare’ tactics, or images that don’t follow age restrictions (alcohol related content being served to minors, etc.).

In correlation with the points above, there are also common errors users make. The three main mistakes we generally see is that some ads have no apparent direction. For example, if the ad is attempting to get people to shop at an online store, the message should clearly guide shoppers to purchase an item of interest. Another error commonly seen is irrelevant images in conjunction with text; when the image has nothing to do with the text, the irrelevancy is also obvious to the person viewing the ad. Along the same line, low quality images reflect poorly as well. Make sure the quality is high, and that the image is cropped at the correct size.

As you can see, with the amount of detail that can go into a single ad, let alone a Campaign, a lot of time, effort and creative thinking is needed – it really is a full time job. That’s why we offer Facebook services here at SponsoredLinX so that we’re able to look after it for you and free you up with valuable time. Visit our site today or give us a call on 1300 859 600. We look forward to providing the online solutions you and your business need.