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Essential Social Media Marketing Tips

Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essential
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Content Marketing Trends To Watch In 2018

Is an effective marketing campaign amongst your list of new year’s resolutions? Then we suggest delving into the world of content and keeping an eye on any content marketing trends that may arise throughout the year. Content assists marketers and business owners to establish themselves as thought leaders and can also be used to better
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Lead Generation Strategies To Grow Your Business

If you’re not in the business of constantly struggling to acquire more leads daily, then you may underestimate just how difficult a process it can be. A lot of businesses and marketers today are still attempting to use cold-calling and emailing as lead generation strategies. However, consumers are becoming more protective of their private details
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Bing Ad Campaigns – 3 Things To Consider

With the rollout of Windows 10 in 2015, Bing became the Microsoft recommended search engine. Since then, Bing has reported a 22% year on year growth for search volume, reaching an average of 192 million searches per month. Bing Ads are very similar to Google AdWords, working on a pay-per-click basis and allowing the account owner
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Social Media Blunders That Can Land You In Hot Water

If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
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social media tools
5 Social Media Tools The Experts Use

With all of these different social media platforms to run your campaign on, it’s no wonder people are starting to hire social media managers. But how do those social media managers deal with every other aspect of their job? Here’s a list of five essential social media tools the experts use to run a successful
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4 Common AdWords Misconceptions

Evidently, Google is the largest and most successful search engine freely available today. They are, however, much more than just a search engine, they’re an advertising platform. We understand that some people may be wary to invest in Google’s pay-per-click advertising platform, Google AdWords, as they fear it might be too impersonal coming from such
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brand partnerships
Successful Brand Partnerships – Our Top 5!

Co-branding, or brand partnership, is when two companies merge together for a marketing campaign. It is the advertising of one product or service with more than one brand name attached to it, like when Smiths Chips brought out their Heinz Ketchup and Bega Cheese flavoured range. These strategic partnerships are often designed to increase business
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Digital Marketing Experts You Should Follow

Are you lacking inspiration on what to blog about next? Do you need some extra content to send out to your loyal subscribers? Below is a list of digital marketing experts that can provide inspiration to your campaign. Who knows, maybe you’ll even learn a thing or two.


Creating High Converting Content For Your Business

As a content marketer, it is your duty to continually drive conversions. Maybe you think you’re already relatively sufficient at your job, but is sufficient really enough for you? Obviously, the most important part of content marketing is the content, right? Well, let’s look into how we can boost your business by creating high converting
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