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Essential Social Media Marketing Tips

Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essential social media marketing tips for you to work into your next (or current) campaign.

Find Your Audience

Businesses tend to think that they need to cover all grounds to get their name out there but it’s useless to post content where your audience won’t see it. Your goal should be to promote your brand through your content by attracting customer attention, so why waste your time on platforms that don’t provide results? Instead, focus on spending your time more wisely and establish your brand on sites that your audience is likely to use. While Facebook boasts over 2 billion users, your industry might be more likely to find a following on a platform with fewer users and a more targeted, niche audience, such as LinkedIn. It’s imperative that you find the platforms where your audience is most active and utilise that to your advantage.

social media marketing

Invest In SMM Tools

Programs and tools such as HootSuite and Buffer are ideal for keeping you up to date on your business’ success online. You want to look for a tool, or maybe more than one, that allows you to view insights and reports into who your audience is, what platforms they use most, and how engaged they are with your content. We also recommend using a social media marketing tool that has scheduling features so that you can set out a plan for the next week or maintain your online presence while you’re on holiday.

social media marketing


Whether you schedule your content through a third party tool or just have a simple excel spreadsheet of your plan for the month, creating a weekly layout of your work can easily stay ahead of the game. While first starting out as a way to stay connected with friends and family, social media has no become a tool to stay in the loop with essentially everything and everyone. As digital marketing experts, we understand that curating and creating posts can take several hours and you need to find a way to free up your time. We recommend assigning some time at the start or end of the week to formulate a schedule. By planning ahead, you’ll have more time during the week to engage with your audience and spend time focusing on other parts of your business and campaigns.

social media marketing

To build a successful business online, you need to put yourself where you’re likely to be seen, but that’s just step one. You also need to focus on the content you produce and your engagement with your audience. These social media marketing tips can get you on the right track to succeeding in an online environment and further escalating not only the awareness of your brand but your advertising campaigns.


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