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Seasonal Keywords for Season Promotions

Well, it’s that time of year again, everyone is saying goodbye to their favourite habits and finding chocolate eggs strewn about their gardens and homes… “Happy Easter everyone!” – This is what your SEO strategy looks like right now in May if you left your Easter SEO planning until a few weeks before the main event.
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Planning For A Successful SEO Campaign

Seasonal strategies for your business Christmas is now a far off memory and like all business owners should be, the focus is on the future and the rest of 2016. When owning a business, it is important to identify specific dates and trends in the market that will affect your business performance. As an SEO
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How To Use Google Trends For Your Marketing Strategy

Spoiler Alert: Remember in ‘Back To The Future 2’, when Marty McFly picks up a copy of the Sports Almanac from 2015? It contained a copy of all the sports results from 1950 – 2000, you know, to make a little money from the future. Wouldn’t it be great to be able to look into
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Facebook’s New HQ

Visiting Hacker Way In celebration of the SponsoredLinX 10th year anniversary (and our new Headquarters in Fortitude Valley, Brisbane) I’m taking you on a tour through another company that’s been hitting some serious milestones (and also moved recently) and drawing on a few similarities. Welcome to Facebook Headquarters – 1 Hacker Way, Menlo Park in
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Custom Ad Scheduling for Seasonal PPC success

Right time, right message Many people believe that running their AdWords campaign 24/7 is the best or at least the only option. This is not only incorrect, it’s uneconomical and in most cases, unsustainable. First things first; tracking. In order to make informed decisions, we must analyse data from your AdWords account.  Identify productive and
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Has Your Paid Search Campaign Got a Money Leak?

Patch that hole in your budget bag! Ever wondered if you are wasting money on your AdWords advertising? Erin Sagin for Wordstream states that, “the typical business wastes 25% or more of their total paid searches spend”. This is a problem and trying to figure out wasted spend on Google AdWords can be challenging. Here
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Case Study: Accountants and the EOFY

How to attract new customers The End of Financial Year (EOFY) can be a busy and stressful time for most Australian businesses, with BAS, PAYG summaries, tax returns and a whole lot more to think about. While most probably have an Accountant they go to year on year, many don’t, or perhaps they’re looking to
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What’s Google up to these days?

Algorithm updates and more! It seems like it has been a long time since the SEO industry was in a panic over the latest massive update from Google. There was all of the drama surrounding the inaptly named ‘mobilegeddon’ update this time last year. Ultimately that proved to be less of a big deal than
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