Digital Marketing Industry Updates – August
Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
Digital Marketing Industry Updates – July
Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
Digital Marketing Industry Updates – June
Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
Should You or Shouldn’t You Pause Your Ads Over Christmas?
Christmas is just around the corner! And no doubt you (and many businesses out there) are probably wondering whether to pause your advertising over the Christmas period or not. At first glance it seems like a logical step to take, given that everyone’s expecting that people won’t be shopping or spending as much over Christmas.
Alexa’s Analysis Tool Adds Features To Improve Research Data
Ever wonder what keywords your competitors are using to rank on Google, or what keywords you can target that others in your industry haven’t? Well, Alexa.com recently announced the launch of some new features to its competitive analysis. Not to be confused with Amazon’s voice-driven virtual assistant, Alexa.com is a subsidiary that provides you with
The Small Business Digital Grants Program
Are you considering updating or indeed creating your digital marketing? Well, nows the time! As of this week, the third round of small business grants from the Queensland government is available for application. Meaning small businesses can apply for matched funding of up to $10 000! In short, the Small Business Digital Grants Program provides small
SponsoredLinX Named Finalist In Optus My Business Awards
SponsoredLinX has been shortlisted for the prestigious Optus My Business Awards. SponsoredLinX has been shortlisted as a finalist in the Workplace of the Year category at the 2017 Optus My Business Awards, the premier event of the year for SMEs. Founded in 2006, SponsoredLinX offers digital marketing expertise to the Australian and New Zealand community
SponsoredLinX CEO Ben Bradshaw Named 2016 Young Entrepreneur Award Finalist
Prominent Brisbane Entrepreneur, Ben Bradshaw, is now one step closer to winning the 2016 Young Entrepreneur Awards, after being named as a finalist in their Digital category this week. While the details of other finalists are yet to be revealed, Mr Bradshaw – who is the CEO and founder of digital marketing empire SponsoredLinX –
SponsoredLinX Set To Become Australia’s Workplace of The Year at Optus My Business Awards!
6th October 2016 Digital marketing company SponsoredLinX has overcome hundreds of entrants in the prestigious Optus My Business Awards; securing its position as a finalist for two separate categories.
Digital Buzz – What’s new in social media this week?
There have been quite a few developments of late in the world of social media, so this week we take a look at some of the biggest announcements to have caught our eye. Instagram to roll out ‘troll control’ Anyone who uses the internet knows about the less than delightful – but generally unavoidable