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May Digital Marketing Industry Updates

New Green Screen Option for YouTube Shorts! YouTube’s 60-second shorts has recently made updates to its Green Screen function. The feature was first introduced last October as a way to compete with short video content on TikTok and Instagram. When the feature came out, though, the Green Screen option only allowed users to upload content
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April Digital Marketing Industry Updates

Fresh Updates for Instagram’s Ranking Algorithm and Hashtags Instagram has stepped up its efforts to make the platform more relevant and engaging for users. Recently, it’s been looking to add more changes and features such as an update in its ranking algorithm. In a Twitter post, Instagram chief Adam Mosseri said that, “Creators are so
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March Digital Marketing Industry Updates

Twitter Introduces Twitter Shops for eCommerce Brands Twitter has recently been experimenting with a new feature called Twitter Shops. Only available so far for select merchants in the U.S., Twitter Shops might eventually prove to be a helpful tool for eCommerce businesses that want to increase their exposure and revenue on Twitter. Brands and businesses
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February Digital Marketing Industry Updates

Google Introduces New Search Ads 360 Google has recently brought changes to Search Ads 360, their platform that helps simplify campaign management and performance. The changes will be rolled out over the next couple of months, boasting a new look, faster navigation that closely resembles the Google Ads and Microsoft Advertising platforms to bring a
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Digital Marketing Updates – January

You Can Now Pin Products at the Top of Your Local and Google Maps Listings! Google released a new feature late last year for Google Business Profiles (formerly known as Google My Business) that allows users to place products at the top of their listings. To find this new feature, simply go to your product
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Digital Marketing Industry Updates – November

Google introduces new features to keep data private and secure To celebrate Cybersecurity Awareness Month, Google has recently released several new features to help keep your data secure. One of these features that is important to note for small businesses is the Chrome HTTPS-First Mode. HTTPS websites (compared to HTTP) are websites with added security
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Digital Marketing Industry Updates – August

Google Ads to block ad targeting based on age, gender, or interests of people under 18 With the influx of virtual schooling and online children’s entertainment and enrichment, Google is taking some necessary steps to ensure that children’s data remains protected and secure. From an advertiser’s perspective, Google is blocking ad targeting based on age,
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Digital Marketing Industry Updates – July

Google announces new reporting features for Google Analytics 4 New features have been added to Google Analytics 4 in a bid to increase usability and enable deep-diving into certain analytics that aims to fill the gaps of those who opt-out of being tracked. This includes new navigational panels to switch between reports, expanded conversion modeling,
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Digital Marketing Industry Updates – June

Instagram releases new analytics: Live Videos, Reels & Likes Instagram has announced that it is releasing new native data for its reel and live video features for digital marketers to assess their performance and make more informed decisions. Reels will now report on plays, accounts reached, likes, comments, saves, and shares. Additionally, metrics rolled out
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Should You or Shouldn’t You Pause Your Ads Over Christmas?

Christmas is just around the corner! And no doubt you (and many businesses out there) are probably wondering whether to pause your advertising over the Christmas period or not. At first glance it seems like a logical step to take, given that everyone’s expecting that people won’t be shopping or spending as much over Christmas.
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