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February Digital Marketing Industry Updates

Google Introduces New Search Ads 360

Google has recently brought changes to Search Ads 360, their platform that helps simplify campaign management and performance. The changes will be rolled out over the next couple of months, boasting a new look, faster navigation that closely resembles the Google Ads and Microsoft Advertising platforms to bring a sense of familiarity to users. Search Ads 360 also has a number of new features that give users a centralised platform to manage and scale key daily activities such as campaign management, budget management, automated rules, and labels. Finally, Search Ads 360 also offers better support across multiple advertising channels and search engines, including over ten additional Microsoft Advertising features that will enhance productivity when it comes to building and managing search ads.


Twitter Articles: Will We Be Seeing Long-Form Content on Twitter?

Twitter has always been a short-form content app. However, when Twitter began the character limit was only 140 characters. Today, to accommodate longer-form content it sits at 280. Nevertheless, some users still end up sharing several screenshots filled with text on their Twitter accounts in an attempt for them to explain themselves clearly. Recently, reverse-engineer expert Jane Manchum Wong has discovered that Twitter might just be working on a new option called “Articles”. How exactly this would work, should it be rolled out across the platform, no one knows just yet. But it will definitely be interesting to see how this would affect Twitter’s overall atmosphere and usage.



Microsoft Launches New Cruise Ads

This February, Microsoft announced the release of their latest Cruise Ads. These are vertical ads created specifically for the following industries:

  • Travel (Tours and Activities Ads)
  • Financial Services (Credit Card Ads)
  • Automotive (Automotive Ads) industries.

Microsoft’s Cruise Ads aim to bring a much more engaging and eye-catching ad experience to attract both advertisers and users. By leveraging off of user intent, Cruise Ads can potentially drive better results and more high-quality clicks. Because of this, advertisers can save time with easy-to-set-up feeds and hands-off management, as you no longer need to provide keywords. Instead, Cruise Ads uses search intent and dynamically-generated elements to deliver these ads to a relevant audience. Should they choose to, however, advertisers can still add negative keywords to optimise campaigns.


Google Journeys: A Browser History Arranged By Topic

Google recently announced that it was rolling out a new feature for Chrome users called “Journeys”. Available only for Google Chrome Desktop, Journeys goes beyond just showing users a chronological history of pages you’ve visited. Now, users will get to search through their browser’s history by topic. The new feature is optional, so you can turn it on and off at any time. For website owners and businesses, the goal of Journeys is to potentially bring interested users and visitors back to your website. In Google’s example, they did a topic search of “Travel”, which brought up all web history relating to travelling and travel plans. For content creators, this would be useful when it comes to going back and finding valid and authoritative sources for linking. Overall, the new feature seems to benefit both users and publishers.