Blog

David Hefter, General Manager at SponsoredLinX, delves into the issue of advertising over the Christmas and New Year holiday break and how Australian SMEs should be approaching this time of year.

It’s been a big month for Australian politics. With the China-Australia Fair Trade Agreement (chAFTA) closed for formal negotiations and with the recent G20 Summit in Brisbane; the eyes of the world have been fixed on Australia. Australian politics have been rushing to media channels to assure SMEs of the benefits such events will bring
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We all have one goal; we want the attention of consumers. As an end result, this is easy to ascertain, what you need to discern is whether you are worthy of the attention you crave and desire. What do you hope to achieve through creating content to tell your story? What is your goal? Directionless
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You would think by now, that in a digital age where toddlers grow up using Tablets and, being constantly connected, with everyone, all the time, would equal a digital presence from every business out there. The surprising and startling fact is that there are a large quantity of businesses which do not have an online existence at all, perhaps apart from their online listing in the yellow pages. If you’re reading this blog, I sincerely hope you are not one of them, but I’m positive there are actions you could be taking to cement your place in the digital world; am I right?

One area of concern in particular is that of Retail, and especially in the lead up to holiday season, are the number of businesses which solely rely on their bricks and mortar shopfronts. Regardless of whether your retail business does or doesn’t offer an online sales and transaction tool (which it should by the way) your online presence as a business is still crucial for the customer walking in through the front doors. You’ll see why in a minute.

Due to the bombardment people are constantly faced with via marketing and advertising, they are less inclined to trust brands. Rather, people will actively seek out reviews and the opinions of others, and will make judgements based on this information. With brands and companies all claiming to be ‘the best’ or ‘just what you’re looking
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Keyword Bidding Strategies do not follow one linear line. The tactics you can employ vary and you need to choose the strategies which will work best for your business. Something you need to keep in mind is that certain strategies might work best at particular times of the day, week, or year. Certain strategies will work with only particular keywords or campaigns. Then you need to make the decision in regards to which campaigns need to managed automatically or manually… it’s definitely not simple.

Never fear, that’s why we’re here!