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5 Ways the 2022 Federal Budget Will Help Small Businesses

The end of the first quarter of 2022 saw the Australian government discuss means and options that the 2022 federal budget could help small businesses. Several promising programs and tax reforms were considered and discussed, many of which would definitely help small businesses both recover from the effects of the COVID pandemic, as well as
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March Digital Marketing Industry Updates

Twitter Introduces Twitter Shops for eCommerce Brands Twitter has recently been experimenting with a new feature called Twitter Shops. Only available so far for select merchants in the U.S., Twitter Shops might eventually prove to be a helpful tool for eCommerce businesses that want to increase their exposure and revenue on Twitter. Brands and businesses
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5 Ways To Boost Your E-commerce: Creating New Retail Opportunities

Ever since 2020, as the rest of the world came to a halt, online businesses have managed to do anything but. With everyone stuck inside, e-commerce skyrocketed into success and experienced major growth as more and more people had to rely on Google shopping. With so many new opportunities at our fingertips, seizing the chance
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How to Create Powerful Connections with Your Audience Through Branding

What’s the first thing that comes to mind when someone brings up athletic wear or sneakers? What pops up in your head when people start talking about personal computers or smartphones? What about when it comes to cars or coffee? Chances are that with virtually every product and service there’s a brand that you directly
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Building Privacy, Transparency & Trust In Digital Marketing

In early 2018, the shocking news broke that social media giant Facebook had used deceptive disclosures and settings to undermine their users’ privacy preferences in the Cambridge Analytica scandal. This allowed them to share users’ personal information with third-party applications downloaded by users’ Facebook ‘friends’ without their knowledge. As users had no clue their information was
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5 Simple Tactics to Maximise Your Online Sales & Revenue

Are you an e-commerce business? Do you find that you may be having trouble selling your products online despite the increase in online shopping behaviours? In fact, did you know that for 2021 e-commerce sales were expected to account for 17.5% of global retail sales? What’s more, by 2023, it’s predicted that this number will
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February Digital Marketing Industry Updates

Google Introduces New Search Ads 360 Google has recently brought changes to Search Ads 360, their platform that helps simplify campaign management and performance. The changes will be rolled out over the next couple of months, boasting a new look, faster navigation that closely resembles the Google Ads and Microsoft Advertising platforms to bring a
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The Future Of Video Advertising In 2022

Video has taken over the internet in the past decade. It’s no longer a fad, and at this stage, it’s pretty clear to everyone that video is here to stay. Naturally, wherever the consumers are getting their content, advertisers will be there too, trying to get their messages, products, and brand across as seamlessly as
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Using Google Search Trends In Your 2022 Digital Strategy

It’s a new year and a fresh slate, and it’s time to consider your digital strategy for the year ahead. If you’re not sure what you should include in your strategy or even where to start, don’t stress. The team at SponsoredLinX are the digital marketing experts, and we’re here to help you use Google
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2022 Search Trends to Leverage This Valentine’s Day

It feels like we were planning our search campaigns for Christmas yesterday, but December has come and gone, and love is in the air. Valentine’s Day is on the horizon, and consumers are starting to think about how they can show their love with lavish purchases and thoughtful dates, and they’re looking for ideas online.
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