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April Digital Marketing Industry Updates

Fresh Updates for Instagram’s Ranking Algorithm and Hashtags Instagram has stepped up its efforts to make the platform more relevant and engaging for users. Recently, it’s been looking to add more changes and features such as an update in its ranking algorithm. In a Twitter post, Instagram chief Adam Mosseri said that, “Creators are so
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5 Google Easter Eggs You Should Know About

The shops are selling hot cross buns and chocolate eggs and the weather is getting chillier by the day; that can only mean Easter is here. Here at SponsoredLinX, we love a good Easter egg, and not just the chocolate kind. We’re big fans of Google Easter eggs, and as a leading digital marketing agency
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Your Ultimate Last-Minute Easter Marketing Plan

While the hot cross buns have been on the shelves since December 26th, Easter weekend is actually coming up this month, and if you haven’t already considered your Easter marketing plan, now would be a good time to do so! To save you from scrambling, the digital marketing experts at SponsoredLinX are here to help
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7 Mother’s Day Marketing Ideas for Absolutely ANY Type of Business

Mother’s Day is just a few weeks away, which means that preparations and marketing efforts for your business should already be underway. But if you haven’t started marketing and preparing just yet, it’s not too late! We’ve got a few ideas in this post to help you brainstorm some ideas that can help you maximise
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5 Ways the 2022 Federal Budget Will Help Small Businesses

The end of the first quarter of 2022 saw the Australian government discuss means and options that the 2022 federal budget could help small businesses. Several promising programs and tax reforms were considered and discussed, many of which would definitely help small businesses both recover from the effects of the COVID pandemic, as well as
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March Digital Marketing Industry Updates

Twitter Introduces Twitter Shops for eCommerce Brands Twitter has recently been experimenting with a new feature called Twitter Shops. Only available so far for select merchants in the U.S., Twitter Shops might eventually prove to be a helpful tool for eCommerce businesses that want to increase their exposure and revenue on Twitter. Brands and businesses
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5 Ways To Boost Your E-commerce: Creating New Retail Opportunities

Ever since 2020, as the rest of the world came to a halt, online businesses have managed to do anything but. With everyone stuck inside, e-commerce skyrocketed into success and experienced major growth as more and more people had to rely on Google shopping. With so many new opportunities at our fingertips, seizing the chance
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How to Create Powerful Connections with Your Audience Through Branding

What’s the first thing that comes to mind when someone brings up athletic wear or sneakers? What pops up in your head when people start talking about personal computers or smartphones? What about when it comes to cars or coffee? Chances are that with virtually every product and service there’s a brand that you directly
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Building Privacy, Transparency & Trust In Digital Marketing

In early 2018, the shocking news broke that social media giant Facebook had used deceptive disclosures and settings to undermine their users’ privacy preferences in the Cambridge Analytica scandal. This allowed them to share users’ personal information with third-party applications downloaded by users’ Facebook ‘friends’ without their knowledge. As users had no clue their information was
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5 Simple Tactics to Maximise Your Online Sales & Revenue

Are you an e-commerce business? Do you find that you may be having trouble selling your products online despite the increase in online shopping behaviours? In fact, did you know that for 2021 e-commerce sales were expected to account for 17.5% of global retail sales? What’s more, by 2023, it’s predicted that this number will
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