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February Digital Marketing Industry Updates

Google Introduces New Search Ads 360 Google has recently brought changes to Search Ads 360, their platform that helps simplify campaign management and performance. The changes will be rolled out over the next couple of months, boasting a new look, faster navigation that closely resembles the Google Ads and Microsoft Advertising platforms to bring a
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The Future Of Video Advertising In 2022

Video has taken over the internet in the past decade. It’s no longer a fad, and at this stage, it’s pretty clear to everyone that video is here to stay. Naturally, wherever the consumers are getting their content, advertisers will be there too, trying to get their messages, products, and brand across as seamlessly as
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Using Google Search Trends In Your 2022 Digital Strategy

It’s a new year and a fresh slate, and it’s time to consider your digital strategy for the year ahead. If you’re not sure what you should include in your strategy or even where to start, don’t stress. The team at SponsoredLinX are the digital marketing experts, and we’re here to help you use Google
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2022 Search Trends to Leverage This Valentine’s Day

It feels like we were planning our search campaigns for Christmas yesterday, but December has come and gone, and love is in the air. Valentine’s Day is on the horizon, and consumers are starting to think about how they can show their love with lavish purchases and thoughtful dates, and they’re looking for ideas online.
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Digital Marketing Updates – January

You Can Now Pin Products at the Top of Your Local and Google Maps Listings! Google released a new feature late last year for Google Business Profiles (formerly known as Google My Business) that allows users to place products at the top of their listings. To find this new feature, simply go to your product
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How to Perform a Content Audit for Your 2022 Content Strategy

Every year, at the start of the year, many people go through a review process. They look back on what happened the past 12 months and reflect on what could have gone better, what they could improve on, and what they could do to prepare for the future. This is true not just for our
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5 Biggest Digital Marketing Mistakes to Avoid in 2022

The online business and the ecommerce industry is exploding. In fact, just two years ago only 13.6% of sales were made online. Fast forward to 2021 that percentage has grown to 19.5%, which is a 45.8% increase over two years. That growth is expected to reach 21.8% by 2024, which would amount to an 8.2%
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Digital Marketing Updates – December

Facebook Adds New Inspiration Hub to Creator Studio Facebook has added a nifty new feature to Creator Studio that can help creators and Facebook Page managers find, collect, and curate content. The new ‘Inspiration Hub’ is a discovery tool that can serve you popular posts and hashtags that are relevant specifically to your Facebook Page,
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How To Build The Perfect Google Remarketing Campaign For The Holidays

While ads are typically more expensive over the holiday season, businesses can use their budget strategically with Google remarketing. Capitalising on a Google remarketing campaign involves remarketing audiences that are already engaged with your products or services. Our team at SponsoredLinx are the experts in Google ads management and can help boost your business through
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How To SEO Optimise Your Christmas Content Strategy

It’s that time of the year again; it’s time to capitalise on the Christmas season and to do so using SEO copywriting. We all know that sales go through the roof during the Christmas season, so it makes holiday marketing essential. At SponsoredLinX, we can help you maximise your holiday marketing, and we just so
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