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3 simple ways to save money on your advertising budget

If you’re like most business owners, entrepreneurs, or humans in general, the last thing you set out to do each day is throw your money away on purpose. This might seem obvious, but the truth is: if you don’t have a good advertising strategy in place, you could be doing just that. Below, we share
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How To Use Google Trends For Your Marketing Strategy

Spoiler Alert: Remember in ‘Back To The Future 2’, when Marty McFly picks up a copy of the Sports Almanac from 2015? It contained a copy of all the sports results from 1950 – 2000, you know, to make a little money from the future. Wouldn’t it be great to be able to look into
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Has Your Paid Search Campaign Got a Money Leak?

Patch that hole in your budget bag! Ever wondered if you are wasting money on your AdWords advertising? Erin Sagin for Wordstream states that, “the typical business wastes 25% or more of their total paid searches spend”. This is a problem and trying to figure out wasted spend on Google AdWords can be challenging. Here
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Case Study: Accountants and the EOFY

How to attract new customers The End of Financial Year (EOFY) can be a busy and stressful time for most Australian businesses, with BAS, PAYG summaries, tax returns and a whole lot more to think about. While most probably have an Accountant they go to year on year, many don’t, or perhaps they’re looking to
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Marketing Almanac

The plan of attack It’s no secret that retailers across the world pocket from annual calendar events like Valentine’s Day, Christmas, New Year, Easter, sports games, concerts, movie premieres and public holidays to name a few. According to Think with Google, in the New Year, fitness and wellbeing searches have increased by 40% on mobile
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Our Top Ten Tips for Flying Your Flag Online

So you’re a small business or franchisee and wondering how you can parlay your tiny or non-existent budget into more traffic using the myriad of tools and platforms in the online marketing space? It’s a challenge for virtually every SME in Australia looking to get traction and build up opportunities and leads for their business.
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Google AdWords Holiday Planning Must-Haves

  The Christmas season for children is often a time of excitement and anticipation. On the other hand, Christmas for adults in business and in marketing can be a time of stress, flurry and potentially record breaking revenue. So how do you create one and avoid the other for your business this December? A solid,
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SponsoredLinX: 2015 Google Partners All-Star

Google has never intended to become a conventional company, as Alphabet CEO Larry Page is known for famously saying. With no other company around the world quite like Google, we’d say they’re doing very well in sticking to their guns. The basis of what they do hasn’t changed – to find for you whatever it
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The Answer to Small Business Growth

Small businesses are the lifeblood of our economy, and with small business now deemed ‘the new black’ there are more pathways than ever before for businesses to prosper and grow. In fact, Deloitte Access Economics reported that businesses, “with high digital engagement enjoy better business outcomes, with a $350,000 or 20% increase in annual revenue”.
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How To Build Your Brand Online

Small to medium businesses around Australia and New Zealand are the lifeblood of our economies. With the permeating nature of the internet, the internet of things, and the way we have integrated the internet in our everyday lives, it means that SMEs have an opportunity of the likes that has never been seen before. SMEs
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