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Mass Marketing Days Are Over!

Not everyone thinks alike. People are different. It’s why some people will choose red while others will choose blue. Mass marketing casts a net over a reach as wide as possible in an attempt to reach a percentage of people within a specific geographical area. It’s why some fast-food companies will utilise billboards, television commercials
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How To Make Smart Decisions with your Onsite SEO

Our final blog in our ‘SEO Tips & Tricks’ Optimise Webinar takes a look at some of our best onsite SEO strategies. Onsite optimisation is any improvement made to the website architecture to make it easier for search engines to crawl and index the site. You must also ensure that your onsite SEO optimisation is
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Blogging and SEO – A Match Made in Heaven

Blogging; it’s a word many of you will be familiar with. Some of you may follows blogs, while some of you will write your own blogs. While many treat the form of blogging as an online journal of sorts, when it comes to creating, writing, managing, posting and sharing a blog on your business’s website,
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Our Top Mobile SEO Secrets

Ben Bradshaw, Founder and CEO of SponsoredLinX, is in high demand. His extensive knowledge in the realm of all things online and digital not only means that he has a keen perception of what marketing practices you should be implementing, he also has the ability to relay this information in a way that is easy
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Optimise with Mobile SEO

For Australian SMEs, the digital market is undeniably growing. eMarketer recently reported that, “Next year, Canada and Australia will surpass South Korea to become the sixth- and seventh-largest mobile ad markets globally, respectively,” (eMarketer, 2015). With the abundance of data, statistics and reports which all point to a mobile internet future, it’s simply imperative that
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Google April 21st Update – The News You Need to Know PART II

If you know anyone who works in in the world of online marketing, it’s likely that they circled the 21st of April on their calendar… numerous times. Yes, we were waiting with bated breath here at SponsoredLinX, but for SMEs across Australia and New Zealand, this really doesn’t need to be the case. Essentially, business and website
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Google April 21st Update – The News You Need to Know

You will be aware that on the 21st of April, 2015, Google will be releasing their latest update. Due to the fact that Google have been so secretive in the lead up to their previous updates, it came as a surprise when Google announced a warning to website owners this time around. Their warning: become
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Tips to Help You Retain your Social Media Audience

If you’re an SME owner, chances are that you run a social media account under your business name on at least one social media platform. Your decision to choose these particular platforms may have come down to a few reasons such as; it may be one you have used personally and you are therefore familiar
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Consistency Wins the Race with Local SEO

You might have worked out by now that Local SEO can be a little tricky to implement at times. For many of you, the term ‘Local SEO’ was something you had never even heard of. So now, on top of managing your Regular SEO plan, you have to contend with Local SEO. As the fourth
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Align Your Marketing with your Customers

Attempting to reach out and engage with consumers is becoming more and more difficult. There is so much ‘noise’ that it can be hard to cut through it all to get your message to the right people. To add to the situation, consumers arereported to now highly favour the opinions and word-of-mouth reviews from family
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