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Perception: What Does Your Business Look Like to Your Consumers?

Perception is a very integral part of marketing.  What your customers think about, not just your product but your entire business offering, matters a great deal to your business success. This is even more prevalent in an online market place where there are limited opportunities to build any rapport or establish any kind of relationship
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Why you need quality SEO content on your website

Have you ever clicked on a search result and ended up on a page full of text that “wasn’t quite right”? Whether it was spelling mistakes, messy grammar, or paragraphs of random text that just didn’t make sense, this was likely cut-rate SEO content (text content with keyword density which is designed to help you
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Google SSL Search Encryption Rolls Out….

Several months ago Google made some changes to the default search experience on – when you are signed into a Google account they added SSL encryption to increase the security and privacy of your searches. Yesterday, on they announced that they would be expanding this to all their local domains around the world
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Google – Do As I Say, Not As I Do

Google recently posted an update on the AdSense blog “Making Ads Smart – Adapting Ads to the Device” where they discussed some of the changes they were launching to change the appearance of the ads on certain devices. Google has also had a long time AdSense policy which prohibits “encouraging clicks”.

The Importance of Negative Keywords

During the Google AdWords Health Checks that are run by our internet marketing specialists here at SponsoredLinX, we have began to notice a growing trend in Google AdWords accounts. One of the most alarming trends that has been identified is that the majority of accounts are lacking an extensive negative keyword list. Negative keywords are important because
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Why $500 websites Suck!

Choosing to get a new website built can be a big decision. With 68% of internet users having made an online purchase in the 2010-2011 period and 79% of households in Australia with Internet access, having a website is a necessity. Having a website that works well is a luxury, a luxury that will give
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Improve your website’s Conversion Rate

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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Keyword length and its effects on your Google AdWords results

The relationship between keyword phrase length and % of traffic share is a relationship that needs to be taken into consideration when running a Google AdWords account. Studies have shown a direct relationship between keyword length and % of traffic share, as seen in this graph:

Facebook Advertising Basics

If Facebook were a country, it would be the third largest country in the world, following behind China and India. This is thanks to Facebook boasting more than 400 million users, and it’s still growing. Businesses are now seeing the value in advertising through Facebook as an extremely targetable platform. Though, just like Google AdWords,
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