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Winning the Game – Google Tag Manager

Modern online tracking tools depend on users adding ‘tags’ to their website so that they can track the data they need to make informed decisions. Google Tag Manager makes this process simpler… simple! Still need convincing?

The 5 Most Common AdWords Mistakes and How to Fix Them

The hair on the back of your neck bristles with anticipation, your fingertips are electrified, your breathing is deep and fast, your excitement barely contained as your legs shake knowing that this is the beginning of a new AdWords journey.

Your AdWords Manager – The Top Ten Qualities

One of the best things about your AdWords Manager is that they work for SponsoredLinX. This may come across as self serving, but it has to be said. As a company we are at the cutting edge of online marketing. Imagine a floor of intelligent and creative minds with expert knowledge of the AdWords system researching the latest products and sharing the latest innovations amongst each other with the goal of increasing their clients’ profit, in a variety of different industries. That’s SponsoredLinX.
These are the best bits of SponsoredLinX, and the results will show you that. Right now you’re here to find out if your AdWords Manager stacks up. So I’ll start again . . .

Online Offense

A General in the trenches, cut off from his sources of intelligence and reconnaissance, is in the same predicament as the grunt soldier, a grueling and grinding psychological torment with no assurance of victory and a likelihood of defeat. A General with full scope of the battlefield, a spy plane gathering intel on enemy position in relation to his own troops and a strategy to identify weaknesses and strengths, once again in relation to his own troops, is a General about to win the war.

#Hashtag Mindblown

Game changer. You hear it a lot in online marketing. Everything happens, changes and updates so fast that as soon as people have their head around the latest ‘game changer’ the game has just been changed. Again.

WARNING: Beware of Click Fraud

Imagine Google sending you an AdWords bill that is three times what you were planning on spending for the month on your pay-per-click advertising campaign? Unfortunately this is a terrifying reality for some small businesses due to click fraud. Click fraud is a deceptive and dirty technique that can end up costing companies and entrepreneurs thousands of dollars and their online reputations.

Kick More Goals with Convertopages

The FIFA World Cup is in full swing which means my life has been taken over by FIFA Updates; 2AM matches and statistical analyses of the coaches and teams. I pay so much attention, that it almost seems like my research would have some sort of impact on the outcome of the games, of course, that’s not how it works. The other side of my life is search and for this reason I couldn’t help but draw a few similarities between the two areas.

Link Assassination or Negative SEO – What can you do about it?

Ever since Google released their Penguin search algorithm update there has been the potential for someone to hurt the rankings of someone else’s website. Penguin looks for spammy links to a website (a good indicator that someone is doing cheap and nasty SEO) and drops the Google rankings of that website as a penalty for black hat SEO practices. Negative SEO, also known by the slightly more dramatic term “Link Assassination”, involves actually purchasing large numbers of spammy links for a competitor in the hopes that Google will penalise their rankings.

Beat Your Competitors Online. Get ready, set, go!

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.

What Is A Result In SEO Terms? Part 5 – Maintenance

An unfortunately common misconception amongst those who engage in SEO is that it is not an ongoing concern. Too many people think that once you rank, you rank. This is simply not the case.