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Google Analytics & AdWords Conversion Tracking

In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation.

Improve your website’s Conversion Rate

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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