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What Is A Result In SEO Terms? Part 4 – Rankings

Fiction #1: The more rankings the better. Fiction #2: Rankings = Business. Perhaps I should clarify here a little. The above points don’t have to be fiction. But whether or not they are depends entirely on you.


What Is A Result In SEO Terms? Part 3 – Leads

A successful SEO campaign is like a bus full of customers. But while that bus can drive customers to your store (website), what happens once they get there? Are they able to get the service they need right away? Do they have all the information they require? Is what you offer clearly laid out?


What Is A Result In SEO Terms? Part 2 – Conversions

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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The Latest in AdWords Conversion Tracking via WordPress

WordPress is one of the best CMS platforms out there. It is free, easy to use and has a plugin for just about everything (you can get WordPress from here). One of the most popular Form Builder plugins is Contact Form 7. It is very customisable, and can handle multiple forms, supports Ajax-powered submitting, CAPTCHA
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What Is A Result In SEO Terms? Part 1 – Keywords

Fact: Too many people engage in SEO without a full understanding of what they can really expect from it and what constitutes a good result. This blog series will focus on what constitutes a good result and how to plan for maximum return on investment. So let’s get started with Part 1: Keywords!


Quick Tips for the Google Adwords Specialist

It’s not rocket science! It’s Google AdWords! For those of you who know your Google AdWords – here are 4 tips to take your account to the next level.


Google Analytics Assisted Conversions.

Probably one of the biggest questions in search engine marketing is which campaigns/keywords are working & driving the most leads/sales.


Introducing the Google Analytics App

“Did you know you can view your Google analytics stats on your smartphone?


Google Analytics & AdWords Conversion Tracking

In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation.


Improve your website’s Conversion Rate

Your website is, in a sense, your businesses frontline sales consultant, or at least it should be treated that way. Think about this: when you are talking to a sales consultant, what two things must be true for you to purchase off of them? 1. You trust this sales consultant. The consultant is honest, has
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