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A Social Media Faux Pas That Both Big and Small Businesses Make

Social Media can be a harsh mistress at times. Quite often this seems increasing true for small businesses who don’t have the time or money to employ someone to look after your company’s social media accounts full time.


Weekly Round Up: This Week in Australian Business

There were heartbreaking scenes in The Netherlands, Thursday night as a cargo plane arrived carrying the bodies of MH17 victims, which were then loaded into a convoy of hearses and driven to a forensics facility for identification.


Google’s First Social Media Foray to Shut Down

As of September 30th, Google will shut down its first social-networking service, Orkut, which was launched in 2004 the same year that Facebook, which is the most popular social media platform in the world was founded by Mark Zuckerberg.


How to stand out of the social media crowd

Tips on how to approach social media differently in order to be noticed


Social Selling – How to Use Social Media to Directly Generate Sales

So you’ve built a great Facebook page. You have a captive audience, growing numbers of likes and are achieving great results in the areas of branding and client interaction. Now how do you take this amazing work and turn it into a lead generation tool?


What is the link between Social Signals & SEO?

Over the past few years there have been a lot of speculation on whether social signals from sites like Facebook and Twitter and even Google Plus factor into Google’s search algorithm. Do things like the number of Facebook “Likes” , Twitter “retweets” and Google +1s have a direct impact on how you are ranked on Google Search?


Facebook Slashes Post Reach – How to Keep Reaching Your Audience

As we explored in my last blog, Facebook have tightened their newsfeed algorithm reducing the organic reach of your posts (i.e the number of your ‘likers’ who actually see your posts).
This week it was confirmed that Facebook are looking at reducing this organic reach to 1-2% of your audience…ouch! This means up to 99% of your hard-earned likers may not see your posts at all. You’ve invested time and money in growing your page, so what do you do to counteract this?