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Pinteresting Business

With Pinterest being the fastest growing social media site ever! Many businesses are trying to work out ways to incorporate the use of Pinterest into their social media strategy. Luckily this isn’t all that hard as one of the benefits of using Pinterest is that it can be an extremely powerful tool for increasing awareness and gaining exposure in the online marketing climate.


How to stand out of the social media crowd

Tips on how to approach social media differently in order to be noticed


Social Selling – How to Use Social Media to Directly Generate Sales

So you’ve built a great Facebook page. You have a captive audience, growing numbers of likes and are achieving great results in the areas of branding and client interaction. Now how do you take this amazing work and turn it into a lead generation tool?


What is the link between Social Signals & SEO?

Over the past few years there have been a lot of speculation on whether social signals from sites like Facebook and Twitter and even Google Plus factor into Google’s search algorithm. Do things like the number of Facebook “Likes” , Twitter “retweets” and Google +1s have a direct impact on how you are ranked on Google Search?


Facebook Slashes Post Reach – How to Keep Reaching Your Audience

As we explored in my last blog, Facebook have tightened their newsfeed algorithm reducing the organic reach of your posts (i.e the number of your ‘likers’ who actually see your posts).
This week it was confirmed that Facebook are looking at reducing this organic reach to 1-2% of your audience…ouch! This means up to 99% of your hard-earned likers may not see your posts at all. You’ve invested time and money in growing your page, so what do you do to counteract this?


Beat Your Competitors Online. Get ready, set, go!

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.


How Can I Reach More People With My Facebook Posts?

If you have noticed your Facebook ‘reach’, which is the number of people who see your posts, has been decreasing in the last couple of months you are not alone!


Why Google Wants What It Wants In 2014: Part 3 – Link Profile

If you’ve been keeping up on this 5 part blog series (and I’d strongly recommend you read parts 1 & 2 for context if you haven’t) then you’ll be aware that we’ve been talking a lot about what is now meant by “content” and why it has been given such value as part of the
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Should I purchase bulk likes for my Facebook page?

This is a question we are often asked by clients, who feel that the higher the number of ‘likes’ their page has, the more credible it appears to their audience. In short, this is a bad idea! Bulk bought likes bring with it two major issues:


2013 – The Year That Was In Online Marketing

As 2013 draws to an end we’re left to reflect on what has been a year of unprecedented change for on-line marketing.