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How Can I Reach More People With My Facebook Posts?

If you have noticed your Facebook ‘reach’, which is the number of people who see your posts, has been decreasing in the last couple of months you are not alone!

Why Google Wants What It Wants In 2014: Part 3 – Link Profile

If you’ve been keeping up on this 5 part blog series (and I’d strongly recommend you read parts 1 & 2 for context if you haven’t) then you’ll be aware that we’ve been talking a lot about what is now meant by “content” and why it has been given such value as part of the
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Should I purchase bulk likes for my Facebook page?

This is a question we are often asked by clients, who feel that the higher the number of ‘likes’ their page has, the more credible it appears to their audience. In short, this is a bad idea! Bulk bought likes bring with it two major issues:

2013 – The Year That Was In Online Marketing

As 2013 draws to an end we’re left to reflect on what has been a year of unprecedented change for on-line marketing.

Social Media Pay-Per-Click: A Shot In The Arm

Although businesses are starting to come around to the benefits of social media, there have been quite a few casualties due to a lack of understanding where the PPC (pay-per-click) part of it is concerned. While organic growth and engagement is fantastic and should be encouraged wherever possible, if you’re starting from scratch then you
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What is Google+?

Social networks can cop their fair share of criticism. Some call them time wasters, others complain about design or functionality. Often they are just seen as another form of amusement in our busy lives. But social networks can be a very lucrative commodity for business owners since they can connect real customers with brands and
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Why Is Social Media Important To SEO?

Long story short: Because search engines cannot afford to ignore it. With Google in particular, long before they launched Google+ they spent a lot of time figuring out how to rank facebook within their search results.

2013 Heralds Social Media

Social media, a fancy term, that describes the forces behind facebook, Twitter, LinkedIn and many other Web 2.0 services that allow online users to connect with one another in a virtual social environment.

Get Ready To Embrace Social Media!

The time for social media is coming and it’s closer than you think. Very soon facebook will be releasing a feature entitled “Graph Search”, which just might revolutionise the way we search!

Facebook Launches Search Engine To Rival Google

Facebook has escalated its rivalry with Google and launched a new feature, doubling as a search engine for shared content using the vast amount of information available on the world’s largest social network.