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The Latest in AdWords Conversion Tracking via WordPress

WordPress is one of the best CMS platforms out there. It is free, easy to use and has a plugin for just about everything (you can get WordPress from here). One of the most popular Form Builder plugins is Contact Form 7. It is very customisable, and can handle multiple forms, supports Ajax-powered submitting, CAPTCHA
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Is Your Website A Minimum Wage Cashier?

We all know that generating leads is one of the most important parts of running a business. You could have the a fantastic idea and a fantastic product, but if your customers cannot get in contact to be able to enquire about your product or service then you haven’t got much. This simple interaction is
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Having Definitive Online Marketing Goals

“Setting goals is the first step in turning the invisible into the visible.” -Tony Robbins Online marketing is not magic. There is no switch to flick that creates success. If there was we’d all be jet setting across the globe in our private Airbus A380s. As in life, online marketing requires hard work, discipline, dedication.
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A Match Made In Conversion-Boosting Heaven!

Our brand new sister company ConvertoPages was born out of a need for brilliant landing pages to work alongside AdWords Campaigns in order to maximise conversions and offer landing pages which are incredibly easy to edit to your preferences as you go. Here’s a little rundown of why they work so well.


What Is A Result In SEO Terms? Part 1 – Keywords

Fact: Too many people engage in SEO without a full understanding of what they can really expect from it and what constitutes a good result. This blog series will focus on what constitutes a good result and how to plan for maximum return on investment. So let’s get started with Part 1: Keywords!


How To Increase Your Conversion Rate

This week we wanted to give you a quick insider tip on how to maximise your conversions, and we’ll give you two simple ideas to get you started:


Quick Tips for the Google Adwords Specialist

It’s not rocket science! It’s Google AdWords! For those of you who know your Google AdWords – here are 4 tips to take your account to the next level.


Making Your E-commerce Site Convert

Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.


No Conversion Tracking? What’s The Point

Why do we use Google AdWords? How can we test and measure results? How do I determine my return on investment? If you’re asking yourself these questions then you clearly haven’t installed conversion tracking.


Google Analytics & AdWords Conversion Tracking

In online advertising we frequently refer to ‘conversions’. Conversions occur when a click on your Ad directly leads to a valuable interaction on your site. As AdWords professionals, we use conversion coding that can be installed to track purchases, signups, and page views or lead generation.