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How To Increase Your Conversion Rate

This week we wanted to give you a quick insider tip on how to maximise your conversions, and we’ll give you two simple ideas to get you started:

1: Simplify your layout

Keep it simple. A one column layout will give you more control over the flow of your page and help define a clear message about your products or services that you are offering.  Whereas a layout with multiple columns will just make your site look busy and complicate things, remember, you only have about 3 to 4 seconds to catch the attention of your potential client before they navigate to another site.

2: Use your social network to promote your services

Let your customers speak about your services to give you social proof and credibility instead of talking about yourself.  So, if you don’t have testimonials from your social network, or quotes from your facebook fans, start today and increase your chances to get more conversions.

This may seem incredibly simple, but we challenge you to put these simple things into practice and watch what happens. Making things as easy as possible and providing references via customers rather than talking yourself up affects conversions and trust respectively, both being small effort, large return methods successful online businesses use.