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Google AdWords Phishing Scam Emails

Google AdWords has confirmed the discovery of a large email phishing scam attempt on their Google AdWords customers’ accounts.

Preventing Google AdWords Competitor Click Fraud

The security of Google AdWords advertisers is a top priority for Google, and Click Fraud is a growing concern for small business; with research showing a rise of click fraud by almost 20% in 2010. Some competitors will deliberately generate and click on your ads repeatedly in an attempt to exhaust your daily budget sooner
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The Google AdWords Position Preference feature is being removed

In early May 2011, Google will be removing the Position Preference feature in AdWords and disabling it in any campaigns still using it. The Position Preference feature allowed you to tell Google which specific ad positions you preferred your Ads to be displayed on. EG if you found your Ads were getting the best results
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Online Shopping Trends

More and more people are now jumping online to make purchases, with almost 90% of Australian internet users now making online transactions. This is probably due to the fact that more and more households now have easy access to the internet. In 1998 only 1/8th of households had internet access, whereas in 2007, ¾ of
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A Beginners Guide to Getting Started with Google AdWords

There are several reasons why you might want to manage your own AdWords account – you control the keywords that will bring the best visitors to your website, you decide how much those customers will cost per click and you set the marketing budget. But you might feel happier leaving an expert to do the
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3 Digital Marketing Trend Predictions for 2011

The digital marketing environment is always changing, as is the nature of the industry. If you intend on getting the best out of your digital marketing campaigns, it is important to at least be aware of any emerging trends, as these will definitely have a roll on effect to your business. A smart business person
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Some Common Google AdWords Mistakes

Having dealt with so many clients across a board of industries, we have certainly come across the same mistakes time and time again in Google AdWords accounts. Some mistakes are more common than others, but it’s safe to say that there is a lot of misinformation out there as to what you should be doing
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Facebook Advertising Basics

If Facebook were a country, it would be the third largest country in the world, following behind China and India. This is thanks to Facebook boasting more than 400 million users, and it’s still growing. Businesses are now seeing the value in advertising through Facebook as an extremely targetable platform. Though, just like Google AdWords,
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Negative Keywords Explained

Negative keywords are one of the most important aspects of running a successful AdWords campaign. Adding a negative keyword to your Campaign or AdGroup means that your ads won’t appear for search queries where that search term has been used. EG if you use the negative keyword free trial, it means your ad isn’t going
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Selected Ads Will Now Have Longer Headlines

Google is always trialing new ways to optimize performance for Google advertisers and its users; and businesses are always trying to find ways to maximize their ads to get their message across to consumers in an easier and faster way. To help with this, Google is now making changes to certain ads that will allow
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