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Beyond Demographics and Customer Intent

Can you predict the future? Do you know what your customers need? Do you know when they need it and most importantly, can you position yourself to be available at the recognised moment of need? With Google (and SponsoredLinX) you can. Demographics, sub sections of audiences based on gender age, location, etc. are fast becoming
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Seasonal Keywords for Season Promotions

Well, it’s that time of year again, everyone is saying goodbye to their favourite habits and finding chocolate eggs strewn about their gardens and homes… “Happy Easter everyone!” – This is what your SEO strategy looks like right now in May if you left your Easter SEO planning until a few weeks before the main event.
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How To Use Google Trends For Your Marketing Strategy

Spoiler Alert: Remember in ‘Back To The Future 2’, when Marty McFly picks up a copy of the Sports Almanac from 2015? It contained a copy of all the sports results from 1950 – 2000, you know, to make a little money from the future. Wouldn’t it be great to be able to look into
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Case Study: Accountants and the EOFY

How to attract new customers The End of Financial Year (EOFY) can be a busy and stressful time for most Australian businesses, with BAS, PAYG summaries, tax returns and a whole lot more to think about. While most probably have an Accountant they go to year on year, many don’t, or perhaps they’re looking to
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What’s Google up to these days?

Algorithm updates and more! It seems like it has been a long time since the SEO industry was in a panic over the latest massive update from Google. There was all of the drama surrounding the inaptly named ‘mobilegeddon’ update this time last year. Ultimately that proved to be less of a big deal than
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Hyper Remarketing

Add a little hyper to your market! Have you ever been to a website and then suddenly seen the ads for that business all over the internet? Ads on other websites, ads in banners, even ads in your Facebook feed – that company’s advertising budget knows no bounds! Welcome to the world of remarketing. Remarketing
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International Women’s Day Google Doodle 2016

We love the 2016 Google Doodle for International Women’s Day so much that we have to share it with you! You too can share your #OneDayIWill story here, and to learn more about the scenes and inspiration behind the clip.


The Ad Extensions You’re Not Using, and Should Be!

If you have done any type of print marketing, you might recall paying per line or even per character.  If you were looking through a Sunday classified, you might see ads using text speak to save space. In short, you pay for the real estate you would like to occupy. In digital marketing, space is
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Different Ways to Target Your Display Campaign

Only Pay for what your Customers See! Display ads are a fantastic online method for your marketing goals and they should never be ignored. They’re great for brand awareness, brand recognition, conversions and website traffic. If you make the decision to utilise Display Advertising, then there are a few different ways you can target them.
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Bye-Bye to Google Ads on the Right-Hand Side

Google is doing away with right-hand side ads and the search engine marketing world is running around mad with the news. With immediate effect on a global scale, search marketers are now reeling with what this exactly means for them and for businesses. Concerns around the possibility of escalated cost-per-clicks (CPC) and organic search engine
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