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AdWords & SEO

A Match Made in Marketing Heaven Quite often, when referring to Google AdWords and SEO (Search Engine Optimisation) in the same sentence, the phrase which is used is ‘AdWords vs SEO’. The common misconception is often that it is one or the other, whether that be due to cost, flexibility or results is completely irrelevant.
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Onsite SEO

Here we take a look at some of our best onsite SEO strategies.  Your onsite SEO optimisation must be structural and you must make sure that any technical alterations and tweaks to your website make it more appealing to Google. We have collated our best onsite SEO tips in the infographic below. Check it out, and don’t
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Understanding SEO & Mobile

For any small business owner embarking on an SEO strategy, you will soon realise there a two parts to the equation. One, your SEO plan of attack for desktop search, and two, your strategy for mobile SEO. Fortunately, Australian SMEs are catching on. “Next year, Canada and Australia will surpass South Korea to become the
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Why Long-tail Keywords Equal High-value for your Business

The new black in the keyword world Long-tail keywords are becoming more frequently used, and working better for many businesses out there. If you’re not using long-tail keywords or at least planning to use them, then you should be. Long-tail keywords are the new black. But, before we get to ahead of ourselves, what is
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This Week in Digital

As a new blog feature, we take a look at what’s been making news and what’s caught our eye in the ever evolving world of digital marketing and all that it entails. Stay on top of what matters and make sure you follow the links to the full articles so you can learn in detail
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Constructing the Perfect Banner Ad

Create Ads People Want to Click! For as we have been surfing the web as we know it today, we have been doing so under a barrage of banner ads for almost everything we could possibly think of. From their humble beginnings in the early 90s banner ads are now in almost everything we do
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How To Live In Your Customer’s Pocket!

Mobile Devices are your new best friend in the digital marketing world People are online via their mobile devices more than ever before and why not? It’s a convenient way to access information, shop, socialise and interact with the wider community. The question remains however; with the huge shift from desktop to mobile, are you
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Adception

How to layer your marketing One of the modern classics in cinema has been, in my opinion, Inception. Let’s not worry about if you got it first time around or not, the key take away from the movie was that different levels of consciousness are contained with-in people. This has led to the catch phrase
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What Marketing in 2016 Will Deliver for Businesses

Inevitably as we draw closer to the conclusion of 2015 and the excitement and promise of a new year, people within each respective industry want to know what predictions the experts have come up with. As we discussed in our article for B&T which takes a look back at the year of 2015, mobile marketing
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7 Reasons Why You Shouldn’t Stop Advertising Over Christmas

The Holiday Season is a time for family and fun, but for many small business owners across the country it is the time of year where many experience a surge in revenue and online traffic incomparable to any other time of the year. Making this short period of time count equals extra stress and pressure,
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